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PRtrak’s “Share of Discussion” methodology continues to stir a thorny debate about the effectiveness of measurement tools and underscores an industry need for a standard measurement metric. At best, this latest debate has industry players… Continued

For companies involved in corporate social responsibility, the conversation is quickly changing — and communication execs need to get up to speed. With a plethora of new governmental regulations for companies to follow, constant calls… Continued

Looking to elbow the increasingly crowded precincts of financial Web sites — and go after the lunch of both Reuters and Bloomberg — a new wire service has been proposed by Pearson PLC and the… Continued

Consumers seem to be giving business the benefit of the doubt — for now. For PR pros, there’s a window of opportunity to build trust, loyalty and meaning for the company and/or brand, as opposed… Continued

Is the on-again, off-again romance between Americans and U.S. business on again? In 2002, a survey by Golin/Harris found that american business was in a free-fall, with 70% of Americans saying they didn’t know whom… Continued

For groups concerned with the well-being of the environment, it can be hard to compete for media coverage with something as dramatic as a war. When the ozone layer and “bunker- buster” bombs, or most… Continued

Helping their companies respond to a slew of new corporate governance rules is one of the biggest challenges facing PR pros these days. “Listing Standards” recently mandated by the New York Stock Exchange and the… Continued

A classic movie poster created in 1942. The Atkins Diet. John Travolta. A story in the media about a company fighting the effects of recession. What do these seemingly unrelated items have in common? At… Continued

The school year is coming down the home stretch. But when grade school classes resume in September, a quarter of a million teachers nationwide will have a special assignment for their students, compliments of an… Continued

Line Publications LLC 10537 Santa Monica Blvd., Suite 250 Los Angeles, CA 90025 310.234.9501 http://www.movieline.com After moving the scenery around for the last several months, Movieline’s Hollywood Life is finally ready for its close-up. The… Continued