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Measuring the effectiveness of public relations is a burning issue throughout corporate America, as companies spend millions of dollars each year producing and disseminating print and electronic messages, but rarely take the time to figure… Continued

The ongoing global epidemic of Severe Acute Respiratory Syndrome (SARS) presents a challenge for Public Health communicators. With a story changing by the hour, outbreaks in more than 40 countries, constant coverage and public fear,… Continued

Helping their companies respond to a slew of new corporate governance rules is one of the biggest challenges facing PR pros these days. “Listing Standards” recently mandated by the New York Stock Exchange and the… Continued

A classic movie poster created in 1942. The Atkins Diet. John Travolta. A story in the media about a company fighting the effects of recession. What do these seemingly unrelated items have in common? At… Continued

The school year is coming down the home stretch. But when grade school classes resume in September, a quarter of a million teachers nationwide will have a special assignment for their students, compliments of an… Continued

Line Publications LLC 10537 Santa Monica Blvd., Suite 250 Los Angeles, CA 90025 310.234.9501 http://www.movieline.com After moving the scenery around for the last several months, Movieline’s Hollywood Life is finally ready for its close-up. The… Continued

Sure, the Internet offers a treasure trove of alternative news Web sites. But when a huge story hits, Web users turn to the more traditional media outlets to get their information fix, as this study… Continued

They’re still waiting for the punch line at the University of Dayton — and getting tons of press coverage in the process. The story starts last October, when humorist Tim Bete, (http://www.TimBete.com) national marketing director… Continued

The “Blueprint” article that ran in the April 28 issue of PR NEWS incorrectly identified Mark Weiner as “Mark Delahaye.” The page 1 cover story on press releases should have included the following contact information:… Continued

It’s déja vu all over again for Margaret Tutwiler. Tutwiler, who was spokeswoman to former Secretary of State James Baker during the 1991 Gulf War, will run the U.S. government’s PR efforts in post-war Iraq.… Continued