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When PR execs contact Crain’s BtoB senior reporter Carol Krol, they better make sure their pitches are straight and on the inside — lest they get a dose of their own medicine. That’s because Krol… Continued

Evins Communications and IT Management Global Corp., which have worked together on several PR projects in the past, recently formed a strategic partnership. Each of the principals brings different disciplines to the table. While Mathew… Continued

The school year is coming down the home stretch. But when grade school classes resume in September, a quarter of a million teachers nationwide will have a special assignment for their students, compliments of an… Continued

Line Publications LLC 10537 Santa Monica Blvd., Suite 250 Los Angeles, CA 90025 310.234.9501 http://www.movieline.com After moving the scenery around for the last several months, Movieline’s Hollywood Life is finally ready for its close-up. The… Continued

Sure, the Internet offers a treasure trove of alternative news Web sites. But when a huge story hits, Web users turn to the more traditional media outlets to get their information fix, as this study… Continued

They’re still waiting for the punch line at the University of Dayton — and getting tons of press coverage in the process. The story starts last October, when humorist Tim Bete, (http://www.TimBete.com) national marketing director… Continued

The “Blueprint” article that ran in the April 28 issue of PR NEWS incorrectly identified Mark Weiner as “Mark Delahaye.” The page 1 cover story on press releases should have included the following contact information:… Continued

It’s déja vu all over again for Margaret Tutwiler. Tutwiler, who was spokeswoman to former Secretary of State James Baker during the 1991 Gulf War, will run the U.S. government’s PR efforts in post-war Iraq.… Continued

Women Executives in Public Relations (WEPR) Annual Pacesetters Luncheon, scheduled for May 21, will tackle how business can regain public confidence amid the clamor for better corporate governance. The panel, titled, “Corporate Governance: How Can… Continued

Citing a drop in the SARS epidemic there, the World Health Organization last week lifted an advisory urging travelers to delay all nonessential travel to Toronto, the site of the IABC’s annual conference June 8-11.… Continued