Some day soon, some level of government will consider legislation or regulations that directly impact your industry. Like death and taxes, it’s inevitable. While most organizations have trade association staff or government affairs staff whose… Continued
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Mental Health Campaign Shows Value of Audience Research
June 9th, 2003 by PRNEWSA recent campaign in Pittsburgh-area public schools has done more than help to remove the stigma associated with mental health issues among young people. For the nonprofit Community Connections for Families, the campaign demonstrated the… Continued
Internal Campaigns Can Promote Good Deeds, Corporate Values
June 2nd, 2003 by PRNEWSPR executives at Wellpoint had been hearing about it for years: employees who wanted to share their experiences in the good-deeds department. There was just one problem. They had no place to tell those stories.… Continued
Media Insight: "The Tip Sheet"
June 2nd, 2003 by PRNEWSNewsweek 251 W. 57th St. New York, NY 10019 212.445.5088 http://www.newsweek.com The Wind-Up Kathleen Deveny, assistant managing editor of Newsweek, who oversees “The Tip Sheet” section of the publication, barely has any room left in… Continued
"Overheard"
June 2nd, 2003 by PRNEWS“Advertising executives have never understood public relations, otherwise they never would have approved the compensation packages at the publicly owned company to begin with.” — Gerald Schwartz, president & CEO of G.S. Schwartz & Co.… Continued
PRSA says FCC Should Put the Brakes On…
June 2nd, 2003 by PRNEWSThe PRSA last week called on the Federal Communications Commission to postpone its scheduled June 2 vote to review regulations for media ownership. The 20,000-member organization distributed a release saying the decision by FCC chairman… Continued
WHO Announcement Doesn’t Rock IABC Confab…
June 2nd, 2003 by PRNEWSThe backpedaling by the World Health Organization (WHO) about the impact SARS (severe acute respiratory ailment) is having in Toronto hasn’t deterred communications executives from attending the IABC annual conference, which kicks off in Toronto… Continued
PR Movers…
June 2nd, 2003 by PRNEWSReid Walker joins Honeywell Speciality Materials as VP of communications; he was director of global marketing communications for GE Global eXchange. Contact: reid.walker@honeywell.com. Gemstar-TV Guide International has named Christine Levesque (ex-Rainbow Media Holdings) as executive… Continued
…And Tactics
June 2nd, 2003 by PRNEWSLynn Harris Medcalf, executive VP and co-founder of News Generation, stresses that PR execs need strong pitches to take advantage of the trends in radio newsrooms. “A lot of people think radio is easy to… Continued