Subscription Content

John Gilfeather, vice chairman and director of Roper’s Corporate Reputation Scorecard, says that companies will pay a steep price if they continue to stick their heads in the sand. “If companies don’t do anything, they’ll… Continued

There may be shouts and an occasional murmur that the economy is starting to turn around, albeit slightly. Not so for Americans’ attitudes about Corporate America, apparently. They still view U.S. companies – across the… Continued

The Internet is rapidly becoming a vital tool for radio newsrooms. News Generation Inc., a PR services company specializing in radio placement, has been conducting surveys for the last four years about the importance of… Continued

The race is on. A number of leading media-measurement firms have in recent months struck up strategic partnerships meant to expand the depth and breadth of their services. These new alliances signal a heating up… Continued

Any ambitions former U.S. drug czar and Education Secretary William Bennett had for high office went up in smoke along with a reported $8 million be blew in Las Vegas in the past decade. Bennett,… Continued

Sponsored events can be an excellent way to improve corporate reputation while providing a unique opportunity to spend time with key clients and develop relationships. If PR “owns” the event, then every aspect of it… Continued

PR executives at Wellpoint had been hearing about it for years: employees who wanted to share their experiences in the good-deeds department. There was just one problem. They had no place to tell those stories.… Continued

Newsweek 251 W. 57th St. New York, NY 10019 212.445.5088 http://www.newsweek.com The Wind-Up Kathleen Deveny, assistant managing editor of Newsweek, who oversees “The Tip Sheet” section of the publication, barely has any room left in… Continued

Thor Valdmanis, a senior Wall Street reporter for USA Today, is a seven-year veteran of the Gannett daily that is now considered a major media vehicle after being derided for years as “McPaper”. Valdmanis covers… Continued

“Advertising executives have never understood public relations, otherwise they never would have approved the compensation packages at the publicly owned company to begin with.” — Gerald Schwartz, president & CEO of G.S. Schwartz & Co.… Continued