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Start Communicating with Stakeholders Now, Before the Political Crisis Hits

June 9th, 2003 by

Some day soon, some level of government will consider legislation or regulations that directly impact your industry. Like death and taxes, it’s inevitable. While most organizations have trade association staff or government affairs staff whose… Continued

Mental Health Campaign Shows Value of Audience Research

June 9th, 2003 by

A recent campaign in Pittsburgh-area public schools has done more than help to remove the stigma associated with mental health issues among young people. For the nonprofit Community Connections for Families, the campaign demonstrated the… Continued

Internal Campaigns Can Promote Good Deeds, Corporate Values

June 2nd, 2003 by

PR executives at Wellpoint had been hearing about it for years: employees who wanted to share their experiences in the good-deeds department. There was just one problem. They had no place to tell those stories.… Continued

Media Insight: "The Tip Sheet"

June 2nd, 2003 by

Newsweek 251 W. 57th St. New York, NY 10019 212.445.5088 http://www.newsweek.com The Wind-Up Kathleen Deveny, assistant managing editor of Newsweek, who oversees “The Tip Sheet” section of the publication, barely has any room left in… Continued

Bugaboos

June 2nd, 2003 by

Thor Valdmanis, a senior Wall Street reporter for USA Today, is a seven-year veteran of the Gannett daily that is now considered a major media vehicle after being derided for years as “McPaper”. Valdmanis covers… Continued

"Overheard"

June 2nd, 2003 by

“Advertising executives have never understood public relations, otherwise they never would have approved the compensation packages at the publicly owned company to begin with.” — Gerald Schwartz, president & CEO of G.S. Schwartz & Co.… Continued

PRSA says FCC Should Put the Brakes On…

June 2nd, 2003 by

The PRSA last week called on the Federal Communications Commission to postpone its scheduled June 2 vote to review regulations for media ownership. The 20,000-member organization distributed a release saying the decision by FCC chairman… Continued

WHO Announcement Doesn’t Rock IABC Confab…

June 2nd, 2003 by

The backpedaling by the World Health Organization (WHO) about the impact SARS (severe acute respiratory ailment) is having in Toronto hasn’t deterred communications executives from attending the IABC annual conference, which kicks off in Toronto… Continued

PR Movers…

June 2nd, 2003 by

Reid Walker joins Honeywell Speciality Materials as VP of communications; he was director of global marketing communications for GE Global eXchange. Contact: reid.walker@honeywell.com. Gemstar-TV Guide International has named Christine Levesque (ex-Rainbow Media Holdings) as executive… Continued

…And Tactics

June 2nd, 2003 by

Lynn Harris Medcalf, executive VP and co-founder of News Generation, stresses that PR execs need strong pitches to take advantage of the trends in radio newsrooms. “A lot of people think radio is easy to… Continued