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In a time of communications proliferation, there is a push from PR and marketing executives to use the same word to mean everything. Reminiscent of Orwellian newspeak in 1984, the proliferation of the term “solutions”… Continued

In the first half of 2002, SBC Communications was reeling in the face of competition in the newly deregulated market for local phone service. By the time SBC approached PR firm Fleishman-Hillard for help, the… Continued

“All Things Considered” National Public Radio 635 Massachusetts Ave. NW Washington, D.C., 20001 202.513.2000 http://www.npr.org The Wind-Up “All Things Considered” has a split personality. But in a good way. On one hand, the radio program… Continued

People who had previously just perused the Web for news content became permanent Webheads in the wake of the September 11 attacks. Yet it’s still too early to tell whether the war in Iraq will… Continued

Talk about unbridled support: “I am advised that certain allegations of criminal conduct have been interposed against my counsel. It is inappropriate for me to comment about his matter, other than to say I have… Continued

Press releases weighed down by gobbledygook is a chronic problem in the PR field that in many respects has gotten worse with the tech boom-and-bust. But help is on the way. Deloitte Consulting, an arm… Continued

Using a Webcast can be a very effective way to communicate your message to a wide audience. Companies looking to increase participation in the meeting, particularly among out- of-state shareholders, are turning to Webcasting to… Continued

Sometimes you can tell the culture of a company just from the way the media reports on your press release. Sometimes there’s a word or phrase, or maybe it’s the brevity with which reporters report… Continued

Let’s take a look at a few unpleasant realities confronting professional service firms in the 21st century. First, as corporations become targets in civil litigation, so do their law, accounting, and consulting firms. For plaintiffs’… Continued

It takes a community to build a better brand image for itself. And that’s what local leaders set out to do in Greensboro, N.C., which in the 1980s was one of the top 10 markets… Continued