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Public service announcements are another way for communications and PR executives to cut through the media clutter. But for PSAs to resonate with the audience, PR pros have to make sure the message matches the… Continued

In the “Media Insight” column in PR NEWS June 16 it was stated that the only way to reach the Philadelphia Inquirer online is via PR Newswire. This is not the case, as Business Wire… Continued

In a time of communications proliferation, there is a push from PR and marketing executives to use the same word to mean everything. Reminiscent of Orwellian newspeak in 1984, the proliferation of the term “solutions”… Continued

In the first half of 2002, SBC Communications was reeling in the face of competition in the newly deregulated market for local phone service. By the time SBC approached PR firm Fleishman-Hillard for help, the… Continued

“All Things Considered” National Public Radio 635 Massachusetts Ave. NW Washington, D.C., 20001 202.513.2000 http://www.npr.org The Wind-Up “All Things Considered” has a split personality. But in a good way. On one hand, the radio program… Continued

People who had previously just perused the Web for news content became permanent Webheads in the wake of the September 11 attacks. Yet it’s still too early to tell whether the war in Iraq will… Continued

Talk about unbridled support: “I am advised that certain allegations of criminal conduct have been interposed against my counsel. It is inappropriate for me to comment about his matter, other than to say I have… Continued

Press releases weighed down by gobbledygook is a chronic problem in the PR field that in many respects has gotten worse with the tech boom-and-bust. But help is on the way. Deloitte Consulting, an arm… Continued

Toss another one into the talk show mix. Jane Pauley, the veteran news anchor who left NBC News just last month, will host a new syndicated daytime talk show. The program, which doesn’t yet have… Continued

The communications giant last week formalized its corporate social responsibility practice. The specialty will focus on all parts of a comprehensive CSR program, including public outreach, internal communications, financial communications, community investment, public affairs and… Continued