Subscription Content

Burson-Marsteller names Shelly Hymes as a director in the firm’s Washington, D.C. Public Affairs practice. Hymes was Director of the Office of the 21st Century, an office created by Presidential Executive Order at the Dept.… Continued

Verizon has consistently been among the top 15 corporate philanthropists in the country, while the telecommunications company’s employees are some of the most committed volunteers nationwide. Yet Verizon’s customers had no idea. Andrew Brown, Executive… Continued

The M&A markets have been rather sleepy for the last couple of years, thanks to a lousy economy. Still, corporate America sees M&A markets on the upswing the next two years, according to a recent… Continued

Julie Walke had to check out the details. Walke, a La Jolla, Calif.-based independent PR practioner, who worked as a PR director for a San Diego bank before striking out on her own 10 years… Continued

Public service announcements are another way for communications and PR executives to cut through the media clutter. But for PSAs to resonate with the audience, PR pros have to make sure the message matches the… Continued

In the “Media Insight” column in PR NEWS June 16 it was stated that the only way to reach the Philadelphia Inquirer online is via PR Newswire. This is not the case, as Business Wire… Continued

In a time of communications proliferation, there is a push from PR and marketing executives to use the same word to mean everything. Reminiscent of Orwellian newspeak in 1984, the proliferation of the term “solutions”… Continued

In the first half of 2002, SBC Communications was reeling in the face of competition in the newly deregulated market for local phone service. By the time SBC approached PR firm Fleishman-Hillard for help, the… Continued

“All Things Considered” National Public Radio 635 Massachusetts Ave. NW Washington, D.C., 20001 202.513.2000 http://www.npr.org The Wind-Up “All Things Considered” has a split personality. But in a good way. On one hand, the radio program… Continued

People who had previously just perused the Web for news content became permanent Webheads in the wake of the September 11 attacks. Yet it’s still too early to tell whether the war in Iraq will… Continued