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PR pros are often bedeviled when they try to establish a link between communications and intangible assets, such as customer loyalty, brand equity, access to networks and human capital. Depending on how such assets are… Continued

Communicators in the ever-morphing world of interactive games are learning to look above and beyond the next looming game title release and toward a long-range positioning of the game company itself. And, applicable to communicators… Continued

For Azeezaly Jaffer, VP of public affairs and communications for the United States Postal Service, the story about USPS that ran on ABC News’ “20/20” was the last straw. The piece, which aired in early… Continued

When pitching a new account or trying to get some exposure for an existing one, it’s easy for PR pros to fall back on routine. Account executives tend to go to the usual suspects when… Continued

Executives are often thrilled when professional communicators promise to approach their task “like a campaign.” That is, with a sense of urgency, savvy and discipline. While a lot of people in corporate America express a… Continued

When Procter & Gamble sought PR help in launching a new product last year, the cosmetics maker wanted more than the usual talk of timeless grace and nature adorned. The Olay Regenerist skin care product… Continued

Hearst Magazines 455 E. Paces Ferry Road Suite 216 Atlanta, GA. 30305 404.261.3603 http://www.hearstmagazines.com The Wind-Up Veranda is no longer a well-kept secret. The magazine launched in 1987 and for more than a decade was… Continued

John Capouya, deputy editor of SmartMoney, was brought in two years ago to ramp up the monthly’s consumer lifestyle coverage. Capouya (ex-Newsweek, The New York Times) edits the “Smart Spending,” “Agenda” and “Tech File” sections.… Continued

At a recent media forum in New York sponsored by American Business Media, PR NEWS asked the reporters assembled what some of the differences are between corporation communication executives and agency reps when pitching top-tier… Continued

Dan Keeney, APR, a 20-year PR veteran, has launched a Houston-based PR agency, DPK Public Relations. The firm will specialize in corporations seeking to protect and enhance their reputations while they deal with a looming… Continued