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Succession Planning: Thorny Problem For PR Managers That’s Getting Worse

August 4th, 2003 by

In the song “Love Minus Zero/No Limit,” troubadour Bob Dylan sings: “She knows there’s no success like failure/And that failure’s no success at all.” The stanza could be the soundtrack for succession planning among communications… Continued

How to Control the Conversation When the Media Gets it Wrong

August 4th, 2003 by

In addition to pushing product, a company’s Web site can help companies deal with errors, misinterpretations, and omissions in media stories. Jim Lukaszewski, president of the Lukaszewski Group, a management consultant firm specializing in corporate… Continued

Six Interviewing Strategies When Seeking Young PR Professionals

August 4th, 2003 by

PR professionals entering the field in the past several years have experienced both the feast of the dot-com boom and the famine of the subsequent bust. And while hundreds of PR folk have gone from… Continued

Pointing to National Stories Helps To Plant the Seeds at Local Level

August 4th, 2003 by

When Tenet HealthCare Corp. completed its acquisition in June 2002 of five hospitals in the St. Louis area, it planned on farming out its public relations to a local agency. It wasn’t for lack of… Continued

Media Insight: Computerworld.com

August 4th, 2003 by

IDG Corp. 500 Old Connecticut Path Framingham, MA 01701 508.879.0700 http://www.computerworld.com The Wind-Up Computerworld.com, the online companion to IDG’s Computerworld, targets IT executives at mid- to large-size companies who make sure a company’s computer fires… Continued

Media Metrics

August 4th, 2003 by

Media mavens have been chattering for years that traditional network news shows are on borrowed time because of the growing popularity of cable news programs. They may be right. But the last time we checked,… Continued

PR Execs Face Long Road Back to Higher Salaries

July 28th, 2003 by

During the go-go years in the late 1990s, a job in public relations was considered a sexy gig, even though the nitty-gritty of PR work has never quite qualified as a glam profession. Still, as… Continued

There is Such a Thing as a Free Lunch: Perks for (some) PR Pros

July 28th, 2003 by

Standard/Usual Medical/dental/vision plan(s) Two-four weeks’ vacation (more time off for those in job longer) Tuition reimbursement Paid personal days & holidays Set number of paid sick days 401k/profit-sharing plan Transit Check or MetroCard (deducted from… Continued

Bonuses Are No Longer A Gimme For Many Execs

July 28th, 2003 by

Bonuses? For PR execs – particularly on the agency side – it’s become a mystery as to when they’ll start to return. Most likely when the economy bounces back, but even then bonuses are still… Continued

Paychecks Up By As Much as 20% in Some Major Cities

July 28th, 2003 by

Salaries for corporate communication executives – working in eight key metro areas — tend to follow national compensation packages. With apologies to Willie Sutton, PR salaries are on the high end in New York, Los… Continued