In the song “Love Minus Zero/No Limit,” troubadour Bob Dylan sings: “She knows there’s no success like failure/And that failure’s no success at all.” The stanza could be the soundtrack for succession planning among communications… Continued
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How to Control the Conversation When the Media Gets it Wrong
August 4th, 2003 by PRNEWSIn addition to pushing product, a company’s Web site can help companies deal with errors, misinterpretations, and omissions in media stories. Jim Lukaszewski, president of the Lukaszewski Group, a management consultant firm specializing in corporate… Continued
Six Interviewing Strategies When Seeking Young PR Professionals
August 4th, 2003 by PRNEWSPR professionals entering the field in the past several years have experienced both the feast of the dot-com boom and the famine of the subsequent bust. And while hundreds of PR folk have gone from… Continued
Pointing to National Stories Helps To Plant the Seeds at Local Level
August 4th, 2003 by PRNEWSWhen Tenet HealthCare Corp. completed its acquisition in June 2002 of five hospitals in the St. Louis area, it planned on farming out its public relations to a local agency. It wasn’t for lack of… Continued
Media Insight: Computerworld.com
August 4th, 2003 by PRNEWSIDG Corp. 500 Old Connecticut Path Framingham, MA 01701 508.879.0700 http://www.computerworld.com The Wind-Up Computerworld.com, the online companion to IDG’s Computerworld, targets IT executives at mid- to large-size companies who make sure a company’s computer fires… Continued
Media Metrics
August 4th, 2003 by PRNEWSMedia mavens have been chattering for years that traditional network news shows are on borrowed time because of the growing popularity of cable news programs. They may be right. But the last time we checked,… Continued
PR Execs Face Long Road Back to Higher Salaries
July 28th, 2003 by PRNEWSDuring the go-go years in the late 1990s, a job in public relations was considered a sexy gig, even though the nitty-gritty of PR work has never quite qualified as a glam profession. Still, as… Continued
There is Such a Thing as a Free Lunch: Perks for (some) PR Pros
July 28th, 2003 by PRNEWSStandard/Usual Medical/dental/vision plan(s) Two-four weeks’ vacation (more time off for those in job longer) Tuition reimbursement Paid personal days & holidays Set number of paid sick days 401k/profit-sharing plan Transit Check or MetroCard (deducted from… Continued
Bonuses Are No Longer A Gimme For Many Execs
July 28th, 2003 by PRNEWSBonuses? For PR execs – particularly on the agency side – it’s become a mystery as to when they’ll start to return. Most likely when the economy bounces back, but even then bonuses are still… Continued
Paychecks Up By As Much as 20% in Some Major Cities
July 28th, 2003 by PRNEWSSalaries for corporate communication executives – working in eight key metro areas — tend to follow national compensation packages. With apologies to Willie Sutton, PR salaries are on the high end in New York, Los… Continued