Will Microsoft babies ever spend more than a few minutes with their noses nuzzled in a newspaper? The Washington Post Co. is betting they will with the recent launch of
Express, a 20- to 24-page tabloid targeting the 18- to 34-year-old set. The publication, with an initial circulation of 125,000, will include punchy stories from the wires, local
news from the Post's Web staff and plenty of entertainment listings. The publication will also tease stories running in The Washington Post but won't run them wholesale.
Washington is just the latest metro area to try and target younger readers with giveaway papers. In Boston, Philadelphia and Toronto commuters can grab free copies of Metro, a
tabloid published by Metro International SA that delivers a mix of wire news, weather and comics. The Cincinnati Enquirer and Louisville Courier-Journal may launch similar
products later this year.
Taking "Express" straight to twentysomethings…
