Subscription Content

Media Insight: Veranda

August 11th, 2003 by

Hearst Magazines 455 E. Paces Ferry Road Suite 216 Atlanta, GA. 30305 404.261.3603 http://www.hearstmagazines.com The Wind-Up Veranda is no longer a well-kept secret. The magazine launched in 1987 and for more than a decade was… Continued

Six Interviewing Strategies When Seeking Young PR Professionals

August 4th, 2003 by

PR professionals entering the field in the past several years have experienced both the feast of the dot-com boom and the famine of the subsequent bust. And while hundreds of PR folk have gone from… Continued

Pointing to National Stories Helps To Plant the Seeds at Local Level

August 4th, 2003 by

When Tenet HealthCare Corp. completed its acquisition in June 2002 of five hospitals in the St. Louis area, it planned on farming out its public relations to a local agency. It wasn’t for lack of… Continued

Media Insight: Computerworld.com

August 4th, 2003 by

IDG Corp. 500 Old Connecticut Path Framingham, MA 01701 508.879.0700 http://www.computerworld.com The Wind-Up Computerworld.com, the online companion to IDG’s Computerworld, targets IT executives at mid- to large-size companies who make sure a company’s computer fires… Continued

Media Metrics

August 4th, 2003 by

Media mavens have been chattering for years that traditional network news shows are on borrowed time because of the growing popularity of cable news programs. They may be right. But the last time we checked,… Continued

— Overheard —

August 4th, 2003 by

“It’s the way of the world. When things are going well in the stock market, rules and prudence get tossed out the window. Rising stock prices are cited as proof the system’s working and everything’s… Continued

A Different Kind of Release for PR Guru…

August 4th, 2003 by

Dan Klores, founder and president of New York-based PR firm Dan Klores Communications), has directed his fair share of PR campaigns. Now, he can add film director to his credits. On September 23 in New… Continued

IDC and Ketchum Launch New Benchmark…

August 4th, 2003 by

Ketchum and IDC, one of the top IT research consulting firms, last week introduced PACE Index (Partners Alliances Communications Effectiveness), a partner communications measurement and management service. The PACE Index benchmarks the effectiveness of a… Continued

NPR, with a Twist…

August 4th, 2003 by

Hoping to provide a midday “fix” for news junkies, National Public Radio last week added “Day to Day” to its programming lineup. The show, so far airing on about 50 radio stations that carry NPR,… Continued

Growing up…

August 4th, 2003 by

YoungPRPros.com, the online forum for early- to mid-career PR pros, recently added its 1,000th member, surpassing a long-held goal for the group. According to group founder and moderator Ian Lipner, an account executive at Washington,… Continued