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While PR and advertising typically sit on opposite sides of the fence, it’s also true that PR professionals sometimes help ad agencies broadcast their success stories. Although advertisers have taken it on the chin the… Continued

OAG Worldwide 3025 Highland Mark Way, Suite 200 Downers Grove, Ill. 60515 630.515.3206 http://www.frequentflyer.oag.com The Wind-Up While daily newspapers and the newsweeklies have in recent years incorporated business travel as a regular part of their… Continued

It’s a mantra one hears from most reporters covering consumer magazine publishing and Lisa Granatstein, general editor at Mediaweek, is no exception. “There’s never a dull moment in this business, well maybe one or two,… Continued

First comes committing to cause-related marketing — easier said than done when you consider the competition for corporate fundraising can be fierce and that the charity close to the CEO’s heart doesn’t necessarily get the… Continued

In the Oct. 6 “Blueprint” it was incorrect to state that Jim Strickland had landed local TV appearances for author James Calder, a San Francisco-based client. The Oct. 20 “Blueprint” misidentified Matthew Lloyd from Text… Continued

Hispanics have graduated from niche to mainstream. Already the largest minority group in the U.S., the Hispanic community is growing at four times the rate of the rest of the population. In fact, with 35… Continued

Break the Cycle, a Los Angeles-based nonprofit organization, works directly with young people to combat domestic violence against teens. Like many organizations focused on teen violence Break the Cycle directs its outreach efforts toward two… Continued

Gruner + Jahr USA 375 Lexington Ave. 8th Flr. New York, NY 10017 212.389.5444 http://www.fastcompany.com The Wind Up Nearly 10 years ago, when the founders of Fast Company were starting to assemble their editorial staff,… Continued

With the 2003 World Series in full swing, we thought it would be interesting to track the biggest baseball markets in the country. This way, PR pros can be more market savvy about the number… Continued

The Harris/Impulse Research Public Relations Client Survey was released last week, an annual survey of approximately 1,300 clients of U.S. PR firms. It’s the largest and most comprehensive survey of its kind, tracking quality, awareness… Continued