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Burson-Marsteller names Alan Arkatov (ex-eEducation Group) to the new position of President-CEO of the company’s Southern California region. Arkatov will also lead the firm’s national education group and oversee its West Coast public affairs group;… Continued

The Magazine Publishers of America (MPA) hopes that Big Bang IV: Mastering Magazine PR will lighten the load among publicists pitching magazines, both consumer and trade titles. The event, Nov. 11 at The Harvard Club… Continued

Two of the largest media monitoring services, Burrelle’s and Luce, announced late last week that they are merging. Financial terms were not disclosed. Burrelle’s/Luce, with offices nationwide, will provide a comprehensive range of media monitoring… Continued

If you’re of a certain age and hear someone belting out, “I’d like to teach the world to sing….” you probably think, sure, Coca-Cola and its rainbow full of sound ad campaign from the 1970s.… Continued

BellSouth Injects Passion, Ownership of Cause When BellSouth International started to expand its Latin American operations in the late 1990s the telecommunications company worked to identify one specific cause that all of the Latin American… Continued

ConAgra Program Combats Child Hunger Among people suffering from poverty, it’s known as heat vs. eat: a heart-wrenching decision many poor people must make between paying the electric bill and putting food on the table.… Continued

This issue kicks off special coverage into this year’s winners of PR NEWS’ Platinum PR and PR People Awards. (See PRN, September 22, 2002). Some of the globe’s top companies and PR agencies are represented… Continued

Weber Shandwick Exec Quick to Respond to Crises Large and Small Ken Luce, president of Weber Shandwick Southwest, whose main accounts include American Airlines, hardly kept what you would call normal hours in the wake… Continued

Putting PR in the Driver’s Seat at Ford The last few years have been tough financially on automotive giant Ford Motor Co. Earnings have been down and the company’s stock price has been skidding. But… Continued

Money talks when it comes to PR measurement. And therein lies the rub for the majority of PR executives recently surveyed who said cost is the most significant barrier to measuring PR activities. PR NEWS,… Continued