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Amid all of the networking during PRSA annual meeting, we picked up some interesting nuggets of information to share. PR pros know to keep the spotlight off of them and on their clients. Try telling… Continued

People who work in media constantly shake their heads over the antics a Hollywood figure will go to get his or her name in the news. It started with mega stars in the studio system… Continued

Brent Alexander LLC 1501 North State St.,Jackson, Miss. 39202 http://www.southmagazine.com 601.714.4545 The Wind-Up There’s an old saw that north, east and west are directions while the south is a place. Although they are plenty of… Continued

As the holiday shopping season kicks into high gear, consumers will be combing their local newspapers for high-end consumer electronic products like VCRs, DVDs and — natch — hand-held camcorders (everybody is a director these… Continued

Ask most C-suite executives about the Sarbanes-Oxley Act and they’ll say it’s an important remedy to restoring corporate trust following a string of corporate scandals. But a new survey shows that executives are not putting… Continued

The Latino market is one of the hottest — and overlooked — areas in PR right now. Santiago Caicedo is getting on the ground floor with the launch of Latin Media Sources (LMS), a Miami-based… Continued

The latest issue of The Economist offers a “survival guide” to CEOs, who these days command about as much respect as used-car salesmen. The magazine offers the top 10 qualities for successful leaders. PR pros,… Continued

WestGlen Communications, a major player in the VNR field, last week launched a new service called “Radio One SourceService.” It combines the satellite distribution systems of two of the biggest radio networks — ABC and… Continued

It didn’t make it in time for last week’s issue so, in fairness, we’re now running Popeyes’ response to a PR NEWS inquiry about a Baltimore man who bit into his three-piece Popeyes combo and… Continued

Deck the malls with heaps of data? That’s what Garry Butcher would like in his Christmas stocking this year. As retailers nationwide vie for coveted holiday ink, Butcher, the VP of marketing for Santa Monica-based… Continued