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Brent Alexander LLC 1501 North State St.,Jackson, Miss. 39202 http://www.southmagazine.com 601.714.4545 The Wind-Up There’s an old saw that north, east and west are directions while the south is a place. Although they are plenty of… Continued

Reed Byrum President-CEO, PRSA Nearly 1,800 PR pros are gathered in the Crescent City this week for PRSA’s 2003 International Conference. Amid the crawfish and Cajun-drenched sounds is a full menu of workshops geared to… Continued

After reeling the last two years from a torpid economy and thinning media budgets, PR pros are starting to see some light as they head into 2004, according to the latest Leadership Pulse Survey conducted… Continued

Nearly 10 years after its 1973 launch, FedEx Corp. created a new advertising campaign that took the company to the next level. The 1982 campaign — featuring a fast-talking executive barking out orders that the… Continued

Money may not grow on trees, but PR advice sure does. A slew of titles focusing on PR and communications hit the bookstores recently, with enough (communications) bullet points to make Al Capone wince. It’s… Continued

The California recall election brought to mind a recent movie, but Arnold Schwarzenegger wasn’t a cast member. The movie is “A Perfect Storm” and Arnold’s election — everyone calls him Arnold in California — occurred… Continued

While PR and advertising typically sit on opposite sides of the fence, it’s also true that PR professionals sometimes help ad agencies broadcast their success stories. Although advertisers have taken it on the chin the… Continued

OAG Worldwide 3025 Highland Mark Way, Suite 200 Downers Grove, Ill. 60515 630.515.3206 http://www.frequentflyer.oag.com The Wind-Up While daily newspapers and the newsweeklies have in recent years incorporated business travel as a regular part of their… Continued

It’s a mantra one hears from most reporters covering consumer magazine publishing and Lisa Granatstein, general editor at Mediaweek, is no exception. “There’s never a dull moment in this business, well maybe one or two,… Continued

First comes committing to cause-related marketing — easier said than done when you consider the competition for corporate fundraising can be fierce and that the charity close to the CEO’s heart doesn’t necessarily get the… Continued