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…And Tactics

October 20th, 2003 by

As more CEOs embrace transparency spin becomes less of an option, according to Don Spetner, chief marketing officer for Korn/Ferry International. “Spin has hit the wall, and both PR people and CEOs have to get… Continued

Trend…

October 20th, 2003 by

If it’s Tuesday it must be… another survey on managing corporate reputation, this one sponsored by communications firm Hill & Knowlton and executive recruitment giant Korn/Ferry International. The recently released survey examined the C-suite perspective… Continued

When it Comes to Diversity, PR Must Set the Best Example

October 20th, 2003 by

David Drobis, president of the Arthur W. Page Society, is blunt when asked about the PR industry’s efforts at diversity. “If you look around the Page Society, it’s not a particularly diverse group,” says Drobis,… Continued

Restoring Trust: PR’s New Role in Creating Corporate Accountability

October 20th, 2003 by

A recently released white paper produced by the Public Relations Coalition, a group of 19 organizations serving the PR arena, is drawing mixed reviews from the communications field. Some PR executives say the document provides… Continued

Improving Communications Links Via Instant Messaging Tools

October 20th, 2003 by

PR pros constantly have to play catch-up, what with a 24/7 media environment, tighter editorial deadlines and new government regulations on corporate governance such as Sarbanes-Oxley and The Regulation Fair Disclosure or Reg FD. Instant… Continued

PR Opportunities Abound With Growth of Hispanic Market

October 20th, 2003 by

Hispanics have graduated from niche to mainstream. Already the largest minority group in the U.S., the Hispanic community is growing at four times the rate of the rest of the population. In fact, with 35… Continued

Even if You’re Targeting Two Distinct Groups, PR has to be on Same Page

October 20th, 2003 by

Break the Cycle, a Los Angeles-based nonprofit organization, works directly with young people to combat domestic violence against teens. Like many organizations focused on teen violence Break the Cycle directs its outreach efforts toward two… Continued

Media Insight: Fast Company

October 20th, 2003 by

Gruner + Jahr USA 375 Lexington Ave. 8th Flr. New York, NY 10017 212.389.5444 http://www.fastcompany.com The Wind Up Nearly 10 years ago, when the founders of Fast Company were starting to assemble their editorial staff,… Continued

Media Metrics

October 20th, 2003 by

With the 2003 World Series in full swing, we thought it would be interesting to track the biggest baseball markets in the country. This way, PR pros can be more market savvy about the number… Continued

Consumers Tune Out Corporate Jingles: Study…

October 13th, 2003 by

If you’re of a certain age and hear someone belting out, “I’d like to teach the world to sing….” you probably think, sure, Coca-Cola and its rainbow full of sound ad campaign from the 1970s.… Continued