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As part of our special coverage on interactive PR, we asked several PR executives to provide their takes on where the pendulum is swinging on Web communications. Being an infinite (and active) medium, the Internet… Continued

As Web manager at EMILY’s List, Barbara Perell was facing a big problem. People were mailing in checks. Very nice, thank you very much — but just not quick enough. As a political action group… Continued

Marshall McLuhan, the great communications theorist, said, “The Medium is the Message.” And in today’s multitude of media outlets his mantra is more significant than ever. Getting an opportunity to put your client’s message out… Continued

Reader’s Digest Association Reader’s Digest Road Pleasantville, NY 10570 http://www.rd.com 914.238.1000 The Wind-Up This is not your granddad’s magazine anymore. Reader’s Digest had a major redesign in May 2001 and has been evolving ever since,… Continued

Michael Atmore is dancing as fast as he can. As editorial director of Fairchild Publications’ weekly Footwear News (20,000-circulation), Atmore also oversees the six-times-a- year WSA Show Dailies (in concert with the World Shoe Association)… Continued

Porter Novelli said last week that it is acquiring Fischer-Health, a communications agency focused on healthcare PR. Terms were not disclosed. FischerHealth will now operate as FisherHealth, a Porter Novelli Company, and will retain its… Continued

Muschel, who was 85, pioneered the commercial newswire industry with the founding of PR Newswire in 1954. With this direct-to-the-newsroom service, press releases were treated as breaking news for the first time. PR NEWS sends… Continued

The Institute for Public Relations has named Ed Block, former AT&T Senior VP and co-founder of the Arthur W. Page Society, winner of its 2003 Alexander Hamilton Medal of Achievement. The award, granted annually for… Continued

The latest communications wedding is between Pathfire, which provides digital content distribution for the broadcast industry, and D S Simon Productions Inc, which provides VNRs. They’re joining forces to distribute VNRs, b-roll footage and other… Continued

As the holiday shopping season kicks into high gear, consumers will be combing their local newspapers for high-end consumer electronic products like VCRs, DVDs and — natch — hand-held camcorders (everybody is a director these… Continued