Remember when Elizabeth Smart disappeared? Remember how the authorities picked up handyman Richard Ricci and tossed him in jail, where he died of an aneurysm? With wall-to-wall media coverage of the Smart story for several… Continued
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So Far, Stewart’s PR is A Case on What Not To Do
February 16th, 2004 by PRNEWSA few weeks ago, the question was, which Martha Stewart would show up to trial? The 21st century June Cleaver? The hard-working role model for pluckily independent but never unpleasantly radical wives and moms? Or… Continued
From Dull to Dazzle: Vacuum Cleaner Launch in the U.S. Cleans Up
February 16th, 2004 by PRNEWSWhat could be more exciting, sexy and scintillating than the launch of a new vacuum cleaner brand? It depends on how you look at it. That’s the attitude execs at mid-sized PR agency Patrice Tanaka… Continued
Media Insight: Information Week
February 16th, 2004 by PRNEWSCMP Media LLC 600 Community Drive, Manhasset, NY 11030 516.562.5000 http://www.informationweek.com The Wind Up 3M acquires HighJump Software Inc., an established developer of supply-chain-execution software with applications that are used by retailers such as Circuit… Continued
Media Metrics
February 16th, 2004 by PRNEWSMeet the new boss. Same as the old boss. With apologies to Pete Townshend, the Who lyrics are an apt anaology for companies looking for strong media vehicles on the Web. These days, the media… Continued
Press Sings a Familiar Tune: It’s All About Relationships
February 16th, 2004 by PRNEWSThey’re hard to contact and easy to annoy, so dealing with them requires a delicate balance. Editors, reporters, correspondents and producers who, for communication execs, often spell the difference between a PR story that gets… Continued
E-mail and the 2.5 Second Rule
February 16th, 2004 by PRNEWSWhen it comes to PR pros communicating pitches or (press releases) in writing to journalists, the conduits have certainly changed in rapid fashion from mail to fax to e-mail. While the vehicles have evolved, the… Continued
E-Mails Should Spark — Not Supplant — Relationships
February 16th, 2004 by PRNEWSWhen New York Governor George Pataki recently pledged $1 million in state funding to Mercy College in the Bronx, Jon Lieb started to whip up a press release. Lieb, managing director of independent PR firm… Continued
High Cost of Wearing SOX
February 16th, 2004 by PRNEWSThe costs of complying with Section 404 of Sarbanes-Oxley are starting to hit home throughout corporate America. A survey released last week by Financial Executives International (FEI) said first-year compliance with SOX could exceed $4.6… Continued