Next to India, China is the world’s biggest emerging market (or vice versa, depending on whom you ask). Tech publishing giant International Data Group has been in China for more than twenty years and knows… Continued
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Dow Jones plans ‘Wall Street Journal’ edition for India
February 16th, 2004 by PRNEWSThe new edition, a joint venture with Bennett, Coleman & Co. Ltd., publisher of The Times of India and The Economic Times, joins a growing club of overseas versions of the Journal, including The Asian… Continued
So Far, Stewart’s PR is A Case on What Not To Do
February 16th, 2004 by PRNEWSA few weeks ago, the question was, which Martha Stewart would show up to trial? The 21st century June Cleaver? The hard-working role model for pluckily independent but never unpleasantly radical wives and moms? Or… Continued
From Dull to Dazzle: Vacuum Cleaner Launch in the U.S. Cleans Up
February 16th, 2004 by PRNEWSWhat could be more exciting, sexy and scintillating than the launch of a new vacuum cleaner brand? It depends on how you look at it. That’s the attitude execs at mid-sized PR agency Patrice Tanaka… Continued
Media Insight: Information Week
February 16th, 2004 by PRNEWSCMP Media LLC 600 Community Drive, Manhasset, NY 11030 516.562.5000 http://www.informationweek.com The Wind Up 3M acquires HighJump Software Inc., an established developer of supply-chain-execution software with applications that are used by retailers such as Circuit… Continued
Media Metrics
February 16th, 2004 by PRNEWSMeet the new boss. Same as the old boss. With apologies to Pete Townshend, the Who lyrics are an apt anaology for companies looking for strong media vehicles on the Web. These days, the media… Continued
That’s a lot of Press Kits…
February 9th, 2004 by PRNEWSAmerica couldn’t stop chatting about the Super Bowl last week. But the talk had nothing to do with the nail-biting finish of the game and everything to do with the baring of Janet Jackson’s breast… Continued
Everything is Waiting for PRSA — Downtown
February 9th, 2004 by PRNEWSIn a move that surprised no one, the Public Relations of Society of America (PRSA) last week signed a 13-year lease agreement to relocate its national headquarters in New York. The PRSA will move April… Continued
PR Campaign for Army Gets Down in the Trenches
February 9th, 2004 by PRNEWSTo keep the nation armed and ready, the U.S. Army has to recruit about 110,000 new soldiers each year. Recruiting efforts, however, took on a lot more weight in late 2002, as the nation braced… Continued
Corporations Have to Confront ‘NIMBY’ Opposition Head On
February 9th, 2004 by PRNEWSReuters recently reported that Wal-Mart was mounting a “tough new public relations strategy” to counter its critics. This development represents more than another interesting chapter in how the world’s largest retailer is confronting the challenges… Continued