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When it comes to PR pros communicating pitches or (press releases) in writing to journalists, the conduits have certainly changed in rapid fashion from mail to fax to e-mail. While the vehicles have evolved, the… Continued

When New York Governor George Pataki recently pledged $1 million in state funding to Mercy College in the Bronx, Jon Lieb started to whip up a press release. Lieb, managing director of independent PR firm… Continued

“It has absolutely changed a lot of things about how we do stunts. Right now we are asking ourselves: Can it backfire in any way? Can anyone be injured, will it insult anyone, does it… Continued

The costs of complying with Section 404 of Sarbanes-Oxley are starting to hit home throughout corporate America. A survey released last week by Financial Executives International (FEI) said first-year compliance with SOX could exceed $4.6… Continued

The Feb. 16 issue of BusinessWeek reports that last year airline passengers left a $303.970 in loose change at airport metal detectors nationwide. (U.S. Treasury officials retrieve the change daily). Los Angeles International Airport raked… Continued

If you’re running a PR event that has a sports angle – think gridiron great Joe Montana talking about his high blood pressure at a healthcare meeting or Miami Dolphins running back Ricky Williams appearing… Continued

Despite deep job cuts throughout industry in the last few years (not to mention the jobless economic recovery) PR salaries at both the corporate and agency levels held up in 2003, according to the results… Continued

The current issue of Business 2.0 (January/February) features the magazine’s fourth annual list of the “101 Dumbest Moments in Business.” Here are a few PR-related doozies: #13 In an effort to improve its public image… Continued

America couldn’t stop chatting about the Super Bowl last week. But the talk had nothing to do with the nail-biting finish of the game and everything to do with the baring of Janet Jackson’s breast… Continued

In a move that surprised no one, the Public Relations of Society of America (PRSA) last week signed a 13-year lease agreement to relocate its national headquarters in New York. The PRSA will move April… Continued