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“Had I accepted I have little doubt that by now I’d have been indicted, if not imprisoned, discipline not being one of my strong suits… It was a tempting offer. But in the end, I… Continued

Burson-Marsteller — PR veteran Bob Finlayson is named president-CEO of the agency’s Northern California operations. Finlayson, who will be based in San Francisco, will drive new business and client services, primarily among technology-oriented clients. Prior… Continued

The tremendous growth of the U.S. Hispanic population is having a ripple effect in PR, as both companies and agencies try and come up with innovative campaigns that will appeal to this booming market. (See… Continued

Fleishman-Hillard Government Relations, a re-branding of the agency’s Washington, D.C., lobbying subsidiary, will be led by former U.S. Representative Larry LaRocco, who has been a senior lobbyist with Fleishman-Hillard since January 2002. The office will… Continued

Wile E. Coyote’s got nothing on last-place cable news network MSNBC, which for years has been scrambling (to no avail) to catch up with CNN and Fox News Channel, considered the go-to cable channels for… Continued

A federal agency has ended its self-imposed hiatus on accepting new firms into its stable of approved providers of PR services — companies that Uncle Sam pays almost $250 million per year to promote and… Continued

It was a PR campaign that gave new meaning to the term “bean counters.” When Coca-Cola was conducting research prior to the launch of Vanilla Coke — the first brand extension since Cherry Coke was… Continued

Time Inc. 1271 Sixth Ave. 41st Flr., New York, NY 10020 212.522.1212 www.realsimple.com The Wind-Up Not long after Real Simple launched in April 2000 the magazine started to face serious complications. The publication, born to… Continued

A recent study of Fortune 500 companies by Catalyst, the research firm that tracks corporate women, shows that companies with the highest representation of senior women had a 35% higher return on equity and a… Continued

For the first time ever, Image Patrol this month devotes its entire column to just one company: CBS. There is an ample number of other media crises, but CBS’ crises have been so frequent, so… Continued