"It has absolutely changed a lot of things about how we do
stunts. Right now we are asking ourselves: Can it backfire in any
way? Can anyone be injured, will it insult anyone, does it make fun
of people with a defect, is it over the edge sexually? Now PR
people will have to be very cautious."
--- Howard Rubenstein, president of PR agency Rubenstein
Associates, as quoted in the Feb. 9 issue of Advertising Age, on
the potential ramifications of the Janet Jackson breast-bearing
episode. Rubenstein says he is taking steps to ensure his agency
doesn't get any backlash from media outlets covering PR stunts.