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The PR giant last week launched a major expansion into the Middle East, signing an exclusive affiliate agreement with ASDA’A Public Relations, one of the region’s top PR firms. ASDA’A, which specializes in corporate affairs,… Continued

We recently told you about the increasing appeal of Weblogs, among PR execs (PR NEWS, March 22, 2004). These are online diaries, many of a political bent. Now Bill Gates has set his sights on… Continued

After tonight’s (April 5) NCAA Basketball Men’s Final game, the jones among college hoop fans will have to wait till next year to be sated. So how do college fans rebound from the withdrawal? They… Continued

While senior PR execs scramble to find new ways of communicating via the Web, turns out that — for clients — print media still packs a wallop. A recent Burrelle’s/Luce analysis of clippings sent to… Continued

A recent article in the Columbia Journalism Review implied that “media trained” executives may have the upper hand in interviews with journalists. Based upon two recent high- profile interviews — with subjects who should have… Continued

When the rapidly growing Boston law firm Bingham McCutchen merged with Southern California’s corporate/private equity boutique Riordan & McKinzie in 2003, Hank Shafran director of communications at Bingham McCutchen, was charged with publicizing the merger… Continued

By David Yockelson/META Group Even as IT budgets seem to be expanding a bit and purse strings seem to be loosening, it’s clear that frugality is still an IT watchword. This means that even as… Continued

Director of Research and Vendor Programs/The Meta Group 208 Harbor Drive, PO Box 120061, Stamford, CT 06912 203.973.6700 David.Yockelson@metagroup.com The Wind Up David Yockelson, director of research and vendor programs at the META Group, is… Continued

With the travel season in full swing, we thought it would be useful to track the top 10 national newspapers among people who are planning to travel overseas this year. Little shock that daily newspapers… Continued

For about a week in early March the media obsessed on the Walt Disney Co. It seemed like all other news — the tensions in Iraq, the war on terrorism, the jobless economic “recovery” –… Continued