Subscription Content

While senior PR execs scramble to find new ways of communicating via the Web, turns out that — for clients — print media still packs a wallop. A recent Burrelle’s/Luce analysis of clippings sent to… Continued

A recent article in the Columbia Journalism Review implied that “media trained” executives may have the upper hand in interviews with journalists. Based upon two recent high- profile interviews — with subjects who should have… Continued

You know all that coin you threw into launching a new product? You may want to cut the dose. A recent survey conducted by Cincinnati-based AcuPOLL found that of the more than 30,000 new items… Continued

Gunning to get a VNR onto the local news? You might increase the odds of getting your client on the “other side of the glass” by sending a fax plugging the VNR. That’s according to… Continued

It’s a wonderful time to be a student in the Free College of High-Profile Litigation PR. The first-day opening remarks might go something like this: What do Enron, WorldCom and Global Crossing have in common?… Continued

In the aftermath of the Sept. 11 terrorist attacks, the Hampton Inn hotel chain faced a challenge and an opportunity: Fewer people were traveling, but more of those who did travel were driving instead of… Continued

Time Inc. 80 Willow Road Menlo Park, CA 94025 650.324.5499 http://www.sunset.com The Wind Up The sun has finally set on your mom’s Sunset. The March issue of the Time Inc. monthly (1.4 million-circulation) marks the… Continued

The Product: The Fleishman-Hillard Customer Leverage Group, based in San Francisco, recently announced an upgrade in its Customer Leverage program, which is designed to enhance client’s PR, sales and marketing by injecting the voice of… Continued

It was a pitched battle: a small nonprofit against the highest levels of the federal government. The nonprofit ended up winning, and the Web was pivotal in the victory. The battle dates back to 2000,… Continued

We’re all geeks now. As the Internet becomes a growing part of the communications process PR execs must learn new ways to exploit the medium, now a major presence in both the American home and… Continued