If you’re in PR, or marketing — or if you are in someway involved in spreading the message of your company, face the depressing news now — at some point in your life, you’re going… Continued
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Correction
April 12th, 2004 by PRNEWSIn the April 5 issue of PR NEWS, it was incorrectly stated that Delahaye, the communications analysis division of Medialink Worldwide, had moved its headquarters to Portsmouth NH. Delahaye just moved its office in Portsmouth… Continued
PR NEWS’ CSR Award Winner: Timberland Co.’s ‘Serv-a-palooza’ Day: Timberland CSR Campaign Nurtures Soul of Shoe Company
April 12th, 2004 by PRNEWSTimberland Co., the Stratham, NH-based shoe giant, has had multiple community service programs for years, including local Earth Day events sponsored by its retail outlets and the Path of Service program, which gives employees 40… Continued
Analyst Insight: Islands
April 12th, 2004 by PRNEWSIslands Media 6272 Carpinteria Ave., Carpinteria, CA 93013 805.745.7100 www.islands.com The Wind Up Lisa Gosselin, who was recently tapped as the new editor in chief of Islands, knows first-hand what makes a good PR pitch.… Continued
Are the ‘APR’ Letters Worth Writing Home About?
April 12th, 2004 by PRNEWSThe Accredited in Public Relations (APR) designation, which is offered through the Public Relations Society of America, is supposed to be a mark of professional achievement in the PR field. As with other industry certifications… Continued
PR Grabs Bigger Slice of Sales Promotion Pie
April 12th, 2004 by PRNEWSFor years PR was considered a nice thing to have as part of a sales promotion campaign. But in the last few years — amid the explosive rise of the Internet and the advent of… Continued
Legal PR Awards Winner/Outstanding Media Exposure: Bingham McCutchen: How PR Boosted Case of Two Law Firms That Merged
April 5th, 2004 by PRNEWSWhen the rapidly growing Boston law firm Bingham McCutchen merged with Southern California’s corporate/private equity boutique Riordan & McKinzie in 2003, Hank Shafran director of communications at Bingham McCutchen, was charged with publicizing the merger… Continued
Remember: You’re Not Reinventing The Wheel
April 5th, 2004 by PRNEWSBy David Yockelson/META Group Even as IT budgets seem to be expanding a bit and purse strings seem to be loosening, it’s clear that frugality is still an IT watchword. This means that even as… Continued
Analyst Insight: David Yockelson
April 5th, 2004 by PRNEWSDirector of Research and Vendor Programs/The Meta Group 208 Harbor Drive, PO Box 120061, Stamford, CT 06912 203.973.6700 David.Yockelson@metagroup.com The Wind Up David Yockelson, director of research and vendor programs at the META Group, is… Continued