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Top Five Rules to Surviving a Trade Show

April 12th, 2004 by

If you’re in PR, or marketing — or if you are in someway involved in spreading the message of your company, face the depressing news now — at some point in your life, you’re going… Continued

Correction

April 12th, 2004 by

In the April 5 issue of PR NEWS, it was incorrectly stated that Delahaye, the communications analysis division of Medialink Worldwide, had moved its headquarters to Portsmouth NH. Delahaye just moved its office in Portsmouth… Continued

PR NEWS’ CSR Award Winner: Timberland Co.’s ‘Serv-a-palooza’ Day: Timberland CSR Campaign Nurtures Soul of Shoe Company

April 12th, 2004 by

Timberland Co., the Stratham, NH-based shoe giant, has had multiple community service programs for years, including local Earth Day events sponsored by its retail outlets and the Path of Service program, which gives employees 40… Continued

Analyst Insight: Islands

April 12th, 2004 by

Islands Media 6272 Carpinteria Ave., Carpinteria, CA 93013 805.745.7100 www.islands.com The Wind Up Lisa Gosselin, who was recently tapped as the new editor in chief of Islands, knows first-hand what makes a good PR pitch.… Continued

Bugaboos

April 12th, 2004 by

Paul Colford joined the New York Daily News as “Hot Copy” columnist and media reporter in 2000 after a long and distinguished run as a radio columnist and feature writer with Newsday. “Hot Copy,” which… Continued

Are the ‘APR’ Letters Worth Writing Home About?

April 12th, 2004 by

The Accredited in Public Relations (APR) designation, which is offered through the Public Relations Society of America, is supposed to be a mark of professional achievement in the PR field. As with other industry certifications… Continued

PR Grabs Bigger Slice of Sales Promotion Pie

April 12th, 2004 by

For years PR was considered a nice thing to have as part of a sales promotion campaign. But in the last few years — amid the explosive rise of the Internet and the advent of… Continued

Legal PR Awards Winner/Outstanding Media Exposure: Bingham McCutchen: How PR Boosted Case of Two Law Firms That Merged

April 5th, 2004 by

When the rapidly growing Boston law firm Bingham McCutchen merged with Southern California’s corporate/private equity boutique Riordan & McKinzie in 2003, Hank Shafran director of communications at Bingham McCutchen, was charged with publicizing the merger… Continued

Remember: You’re Not Reinventing The Wheel

April 5th, 2004 by

By David Yockelson/META Group Even as IT budgets seem to be expanding a bit and purse strings seem to be loosening, it’s clear that frugality is still an IT watchword. This means that even as… Continued

Analyst Insight: David Yockelson

April 5th, 2004 by

Director of Research and Vendor Programs/The Meta Group 208 Harbor Drive, PO Box 120061, Stamford, CT 06912 203.973.6700 David.Yockelson@metagroup.com The Wind Up David Yockelson, director of research and vendor programs at the META Group, is… Continued