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Get Ready for More Explaining on Executive Pay

April 12th, 2004 by

The New York Times Special Report on Executive Pay (April 3) was chock-full of stats on CEO compensation. One nugget: CEOs are still taking home more pay as jobs continue to disappear. Even so, the… Continued

Speed Dating Comes to PR

April 12th, 2004 by

First there was Speed Dating. Now comes 8-Minute PR. Inspired by the popular dating network, in which singles jump from table to table for a slew of “mini-dates” in one night, 8-Minute PR brings together… Continued

Editor’s Note

April 12th, 2004 by

Are you planning to attend one of the country’s largest trade shows, the Electronic Entertainment Expo (E3) in May? Check out “The Guide to Surviving E3” from our sister publication Electronic Gaming Business for E3-specific… Continued

Top Five Rules to Surviving a Trade Show

April 12th, 2004 by

If you’re in PR, or marketing — or if you are in someway involved in spreading the message of your company, face the depressing news now — at some point in your life, you’re going… Continued

Correction

April 12th, 2004 by

In the April 5 issue of PR NEWS, it was incorrectly stated that Delahaye, the communications analysis division of Medialink Worldwide, had moved its headquarters to Portsmouth NH. Delahaye just moved its office in Portsmouth… Continued

PR NEWS’ CSR Award Winner: Timberland Co.’s ‘Serv-a-palooza’ Day: Timberland CSR Campaign Nurtures Soul of Shoe Company

April 12th, 2004 by

Timberland Co., the Stratham, NH-based shoe giant, has had multiple community service programs for years, including local Earth Day events sponsored by its retail outlets and the Path of Service program, which gives employees 40… Continued

Analyst Insight: Islands

April 12th, 2004 by

Islands Media 6272 Carpinteria Ave., Carpinteria, CA 93013 805.745.7100 www.islands.com The Wind Up Lisa Gosselin, who was recently tapped as the new editor in chief of Islands, knows first-hand what makes a good PR pitch.… Continued

Microsoft Jumps on the Blog-wagon

April 5th, 2004 by

We recently told you about the increasing appeal of Weblogs, among PR execs (PR NEWS, March 22, 2004). These are online diaries, many of a political bent. Now Bill Gates has set his sights on… Continued

Post-March Madness, Hoop Fans Seek Sanity

April 5th, 2004 by

After tonight’s (April 5) NCAA Basketball Men’s Final game, the jones among college hoop fans will have to wait till next year to be sated. So how do college fans rebound from the withdrawal? They… Continued

Power of Print in a Web World

April 5th, 2004 by

While senior PR execs scramble to find new ways of communicating via the Web, turns out that — for clients — print media still packs a wallop. A recent Burrelle’s/Luce analysis of clippings sent to… Continued