While senior PR execs scramble to find new ways of communicating
via the Web, turns out that -- for clients -- print media still
packs a wallop. A recent Burrelle's/Luce analysis of clippings sent
to clients in February found that 82% are from newspapers and 8%
are from magazine and other print products. About 70% of the
newspaper clippings are from the dailies, grouped in the following
categories:
- Business: 25%
- Entertainment: 20%
- Food 15%
- Lifestyle 15%
- Local news 10%
- National news 10%
- International/Other 5%