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By Richard Laermer I have had a lot of opportunities in the last year where I can talk to PR people while I hype my book. On book tours I was consistently amazed — not… Continued

Trucks as media? You bet. The average big rig makes 10.1 million deliveries a year according to the American Trucking Associations (ATA) in Alexandria, Va. Take 1,000 of those and you have the makings of… Continued

As he seeks to leverage his crusade against corporate corruption into the [Empire] Statehouse, New York Attorney General Eliot Spitzer is having a profound impact on U.S. business. As goes Spitzer, so goes States AGs… Continued

It’s downtime for many senior PR executives right now – hitting the links, grilling the chops — but thoughts have already turned toPR campaigns that will get underway this fall and early ’05. With that… Continued

Eddie Cochran was wrong. There is a cure for the summertime blues. In the case of senior PR executives it’s landing bigger budgets that can serve as launching pads for the fall and early ’05.… Continued

By Ned Barnett/Barnett Marketing Communications Lieutenant Savik, a Vulcan Starfleet officer from “Star Trek” fame, found “humor” a difficult concept. Her observation should be “required reading” for all those who are responsible for corporate communications.… Continued

It was the promotion that took a bite out of Subway. The Milford, Conn.-based sandwich chain has taken pains to undo the damage sparked by a tray-liner promotion at its German franchisees featuring an image… Continued

Looking to give your PSAs a shot in the arm — and a better shot at making air? Try and get health-related PSAs into your PR mix. They’re more likely to be aired by TV… Continued

That Home Box Office executive Cheryl Procter-Rogers has been nominated as the next president-elect of the Public Relations Society of America (PRSA). Chicago-based Procter- Rogers, regional corporate affairs director for HBO, has more than 24… Continued

Things are looking up for the PR industry, according to two recent studies conducted by the Council of PR Firms (New York). The Big Picture results showed that revenues increased during the first half of… Continued