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Eddie Cochran was wrong. There is a cure for the summertime blues. In the case of senior PR executives it’s landing bigger budgets that can serve as launching pads for the fall and early ’05.… Continued

By Ned Barnett/Barnett Marketing Communications Lieutenant Savik, a Vulcan Starfleet officer from “Star Trek” fame, found “humor” a difficult concept. Her observation should be “required reading” for all those who are responsible for corporate communications.… Continued

It was the promotion that took a bite out of Subway. The Milford, Conn.-based sandwich chain has taken pains to undo the damage sparked by a tray-liner promotion at its German franchisees featuring an image… Continued

Looking to give your PSAs a shot in the arm — and a better shot at making air? Try and get health-related PSAs into your PR mix. They’re more likely to be aired by TV… Continued

The new agency, called BlueCurrent Public Relations, will operate as a boutique firm specializing in marketing communications and brand-building campaigns. The Dallas-based agency, which will be helmed by Larry Meltzer and Robert Martin, formerly senior… Continued

SCG Founder Brings His PR Tools to School…It’s a constant lament among senior PR managers: how to attract and retain quality PR executives to counteract the high level of churn in the business and, perhaps… Continued

By Richard Laermer I have had a lot of opportunities in the last year where I can talk to PR people while I hype my book. On book tours I was consistently amazed — not… Continued

Trucks as media? You bet. The average big rig makes 10.1 million deliveries a year according to the American Trucking Associations (ATA) in Alexandria, Va. Take 1,000 of those and you have the makings of… Continued

It’s yet another indication that in PR it helps to be a bit of a nerd. The iPressroom software tool, which launched earlier this month, gives PR pros a way to automate the administrative tasks… Continued

Edward Rady and Nicholas Colucci have already started their new gigs as CEO and president-COO, respectively, of the Publicis Healthcare Communications Group. Parent company Publicis Group S.A. made the announcement last week. Rady previously served… Continued