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One of the (perennial) sore spots for PR is (effective) internal communications, with employees clamoring that they’re kept out of the information loop. Not good, since when things go wrong with the enterprise employees are… Continued

By Katie Paine You can barely open a newspaper or magazine these days without reading something tying obesity to fast food. So, never one to miss out on a sizzling topic, we decided to jump… Continued

At the rate the media is fragmenting — and with consumers saying enough! with the bombardment of advertising — marketers may ultimately have to send out reconnaissance missions to find new customers. In the meantime,… Continued

You know the drill: You have a long flight ahead of you so you hit the nearest newsstand and pile up on newspapers and magazines for some catch-up time. But in PR campaigns geared toward… Continued

Ellen Weinreb, president of Berkeley, Calif.-based Corporate Social Responsibility Consulting, has seen a sea change in the last several years in how PR is viewed in the context of Corporate Social Responsibility (CSR). Weinreb, who… Continued

More than Good, CSR Demands the Bad and the Ugly, Too Not so long ago, a corporation could say it was a good citizen simply by printing an annual report that summed up its actions… Continued

That Home Box Office executive Cheryl Procter-Rogers has been nominated as the next president-elect of the Public Relations Society of America (PRSA). Chicago-based Procter- Rogers, regional corporate affairs director for HBO, has more than 24… Continued

Things are looking up for the PR industry, according to two recent studies conducted by the Council of PR Firms (New York). The Big Picture results showed that revenues increased during the first half of… Continued

While the iPressroom is designed to help you stay abreast of your own PR programs, Watch360, which launches early next month, can help you find out what your Brand X companies are up to. The… Continued

In next week’s issue of PR NEWS (August 16) we peel back the layers to take a closer look into the latest trends in Corporate Social Responsibility…And there’s still time to register for PR NEWS’… Continued