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While the iPressroom is designed to help you stay abreast of your own PR programs, Watch360, which launches early next month, can help you find out what your Brand X companies are up to. The… Continued

It’s yet another indication that in PR it helps to be a bit of a nerd. The iPressroom software tool, which launched earlier this month, gives PR pros a way to automate the administrative tasks… Continued

Edward Rady and Nicholas Colucci have already started their new gigs as CEO and president-COO, respectively, of the Publicis Healthcare Communications Group. Parent company Publicis Group S.A. made the announcement last week. Rady previously served… Continued

One of the (perennial) sore spots for PR is (effective) internal communications, with employees clamoring that they’re kept out of the information loop. Not good, since when things go wrong with the enterprise employees are… Continued

By Katie Paine You can barely open a newspaper or magazine these days without reading something tying obesity to fast food. So, never one to miss out on a sizzling topic, we decided to jump… Continued

At the rate the media is fragmenting — and with consumers saying enough! with the bombardment of advertising — marketers may ultimately have to send out reconnaissance missions to find new customers. In the meantime,… Continued

You know the drill: You have a long flight ahead of you so you hit the nearest newsstand and pile up on newspapers and magazines for some catch-up time. But in PR campaigns geared toward… Continued

Ellen Weinreb, president of Berkeley, Calif.-based Corporate Social Responsibility Consulting, has seen a sea change in the last several years in how PR is viewed in the context of Corporate Social Responsibility (CSR). Weinreb, who… Continued

More than Good, CSR Demands the Bad and the Ugly, Too Not so long ago, a corporation could say it was a good citizen simply by printing an annual report that summed up its actions… Continued

By Ann Wool/SVP, Director, Ketchum Sports Network While there’s no question the Olympic Games is a tremendous PR platform, there are many hurdles to getting great press, including clutter, Olympic guidelines and a very challenging… Continued