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When the Kleenex brand began to put together it’s Olympic marketing budget two years ago the tissue paper company initially considered running an ad campaign that would tie its products to the Summer Games, which… Continued

After stalling for the last few years because of a depleted economy and diminishing marketing budgets, the PR industry may be finally ready to step on the gas. But living in such uncertain times, both… Continued

The article in last week’s issue (Aug. 2) regarding the drug industry’s PR image had the incorrect e-mail address for James Greif, of the American Association of Pharmaceutical Scientists (AAPS). It is greifj@aaps.org. We apologize… Continued

In next week’s issue of PR NEWS (August 16) we peel back the layers to take a closer look into the latest trends in Corporate Social Responsibility…And there’s still time to register for PR NEWS’… Continued

The third-annual survey of Washington. D.C. opinion leaders and decision-makers was released last week by Mindshare Interactive Campaigns and nationaljournal.com. The overriding theme: online communications has become the preferred communications tool for reaching important players… Continued

After a massive shakeout earlier in the decade, many of the surviving IT (information technology) titles, having turned a difficult corner, are now scrambling for market share. Now, to stack up a few competitors: A… Continued

In a sign of the increasing appetite for tech-related publications – despite the still-slackening economy — IDG rival Ziff Davis Media (New York) last week announced plans to launch Extreme Tech in October. The magazine,… Continued

By Ian Lipner Admittedly, at first glance, RSS does not stand for “Real Sexy Stuff.” But to a savvy PR practitioner, RSS can be a powerful multi-purpose tool for reaching pitch-fatigued reporters and editors, keeping… Continued

When the American Cancer Society released a study last year showing a strong link between obesity and the risk of getting cancer, it was bad news for fast food chains but good news for groups… Continued

The results from Bennett & Company’s 14th Annual Media Survey will leave you no less conflicted than normal about how and why editors, reporters et al. pick and choose stories they choose to cover. The… Continued