Subscription Content

Q/A: PRSA Launches Major Diversity Initiative

September 13th, 2004 by

Rosanna Fiske, a principal with Rise Strategies (Coral Gables, Fla.), has been touring the college circuit for the last 12 years, educating students who are studying communications on the particulars of PR. In the late… Continued

What’s in a Name? A Great Deal (Cont’d)…

September 13th, 2004 by

Seattle advertising and PR agency KNCB Dave recently announced that it has changed its name to Dave Syferd & Partners. Syferd, a veteran marketing executive who started his career at Hill & Knowlton (and also… Continued

PRSSA Ready To Take a Bite Out of the Big Apple…

September 13th, 2004 by

About 1,000 communications students will converge on New York for the Public Relations Student Society of America (PRSSA) 2004 National Public Conference. The PRSSA conference, titled, “Success and the City: Framing the Future of Public… Continued

Service Seeks Right PR ‘Pitch’ for Rock Bands…

September 13th, 2004 by

The rock rarities – the Stones, Springsteen and (what’s left of) the Who – don’t need an ounce of publicity to put the fannies in the seats. But most rank-and-file rock bands fret that they… Continued

PRMovers

August 30th, 2004 by

Burson-Marsteller – Jumping The Fence. Doug Holt, a veteran Chicago Tribune reporter, has joined the firm’s Chicago office as director in its U.S. Media Practice. Holt, who covered the Iraq War in 2003 as a… Continued

PRsource.com Spreads Its Wings…

August 30th, 2004 by

Logic Media Group (Nashville) re-launched its PRsource.com site earlier this month with a new set of options geared to both small and mid-sized businesses. Clients now will be able to select services tailored to their… Continued

A Little More Competition For the (Limited) PR Dollar…

August 30th, 2004 by

PR budgets are still tight. The economy is still waiting to bust out. And procurement execs are gradually becoming a normal part of the agency-client relationship. But it’s OK to swim against the current, as… Continued

Changing of the Guard at Publicis Healthcare…

August 30th, 2004 by

Edward Rady and Nicholas Colucci already have started their new gigs as CEO and president-COO, respectively, of the Publicis Healthcare Communications Group. Parent company Publicis Group S.A. made the announcement last week. Rady previously served… Continued

The Politics of Lies, Why’s and Alibis

August 30th, 2004 by

By Rodger Roeser While in Cleveland recently I heard a band called Turning Force that has a tune called “Set Your Mother on Fire.” It is a rocking, poignant romp that basically makes the point… Continued

A New Deal In Vegas

August 30th, 2004 by

By Jim O’Connell/O’Connell & Goldberg As the first high-rise condominium to be built on the Las Vegas Strip in two decades, Turnberry Place would feature breathtaking views and luxurious amenities in each residence. But considering… Continued