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By Travis Carter/Carter Public Relations Even the most seasoned PR pros occasionally face challenges working with lawyers on legal matters or public policy issues. That’s because there is often a perceived conflict between PR and… Continued

It’s a controversial and growing way for cash-strapped cities to attract private developers: create public-private convention centers/hotels and bet that revenue for city coffers will follow. (Cities are able to do this because they’re offered… Continued

It’s yet another indication that when facing bad news companies should best take the bullet (since it’s seldom fatal) rather than try to dance around things. The latest Delahaye Index, a quarterly assessment of how… Continued

When Peter Magnani walked into the classroom, he had his PR chops down. He was well along into his career, but he wanted to kick it up a notch, enhance his stature in the profession… Continued

Although the increasing fragmentation of media plays into the strengths of PR — more outlets mean more media vehicles for your message(s) — the top circulated newspapers (New York Times, Wall Street Journal, USAToday) continue… Continued

They may all have the same parent (Time Warner), but when crafting a PR plan, you have to be careful which of the corporate kiddies you sidle up to. As the media get ever thinner,… Continued

Many executives have taken their PR careers to the next level by honing a special skill, while others credit a mentoring relationship. Still others think their performance on a specific project helped them to stand… Continued

By Len Abbazia/Springboard Public Relations As the marketing needles have shifted to PR to provide more staying power than a flashy ad campaign, many companies are no longer viewing PR agencies as a tactical quick… Continued

Bodybuilding pioneer Joe Gold, who died in July at the age of 82, was a big believer in growing his business through word of mouth — what’s now called “viral marketing.” After all, it was… Continued

Actually, we’re just taking a little breather in light of Labor Day. PR NEWS will not publish on September 6 but will return with a 10-page issue on September 13. Happy Holidays.