Burson-Marsteller – Jumping The Fence. Doug Holt, a veteran Chicago Tribune reporter, has joined the firm’s Chicago office as director in its U.S. Media Practice. Holt, who covered the Iraq War in 2003 as a… Continued
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PRsource.com Spreads Its Wings…
August 30th, 2004 by PRNEWSLogic Media Group (Nashville) re-launched its PRsource.com site earlier this month with a new set of options geared to both small and mid-sized businesses. Clients now will be able to select services tailored to their… Continued
A Little More Competition For the (Limited) PR Dollar…
August 30th, 2004 by PRNEWSPR budgets are still tight. The economy is still waiting to bust out. And procurement execs are gradually becoming a normal part of the agency-client relationship. But it’s OK to swim against the current, as… Continued
Changing of the Guard at Publicis Healthcare…
August 30th, 2004 by PRNEWSEdward Rady and Nicholas Colucci already have started their new gigs as CEO and president-COO, respectively, of the Publicis Healthcare Communications Group. Parent company Publicis Group S.A. made the announcement last week. Rady previously served… Continued
The Politics of Lies, Why’s and Alibis
August 30th, 2004 by PRNEWSBy Rodger Roeser While in Cleveland recently I heard a band called Turning Force that has a tune called “Set Your Mother on Fire.” It is a rocking, poignant romp that basically makes the point… Continued
A New Deal In Vegas
August 30th, 2004 by PRNEWSBy Jim O’Connell/O’Connell & Goldberg As the first high-rise condominium to be built on the Las Vegas Strip in two decades, Turnberry Place would feature breathtaking views and luxurious amenities in each residence. But considering… Continued
Realtor Bets On Vegas — And Comes Up A Winner
August 30th, 2004 by PRNEWSWhen the Aventura, Fla.-based realtor Turnberry Associates decided it wanted to build and sell luxury condos near the Las Vegas strip, the company knew it was taking a bit of a gamble. For starters, the… Continued
Politics, PR & Spending: Does Increase In Political Spending Mean Rising Tide For PR?
August 30th, 2004 by PRNEWSThere are marketing dollars there for the taking. That is, of course, if you can make a convincing case as to the value of PR. While many studies this year have focused on political advertising… Continued
What Eliot Spitzer’s Mission Means to You
August 23rd, 2004 by PRNEWSAs he seeks to leverage his crusade against corporate corruption into the [Empire] Statehouse, New York Attorney General Eliot Spitzer is having a profound impact on U.S. business. As goes Spitzer, so goes States AGs… Continued
Media Metrics
August 23rd, 2004 by PRNEWSIt’s downtime for many senior PR executives right now – hitting the links, grilling the chops — but thoughts have already turned toPR campaigns that will get underway this fall and early ’05. With that… Continued