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Many executives have taken their PR careers to the next level by honing a special skill, while others credit a mentoring relationship. Still others think their performance on a specific project helped them to stand… Continued

By Len Abbazia/Springboard Public Relations As the marketing needles have shifted to PR to provide more staying power than a flashy ad campaign, many companies are no longer viewing PR agencies as a tactical quick… Continued

Bodybuilding pioneer Joe Gold, who died in July at the age of 82, was a big believer in growing his business through word of mouth — what’s now called “viral marketing.” After all, it was… Continued

Actually, we’re just taking a little breather in light of Labor Day. PR NEWS will not publish on September 6 but will return with a 10-page issue on September 13. Happy Holidays.

Burson-Marsteller – Jumping The Fence. Doug Holt, a veteran Chicago Tribune reporter, has joined the firm’s Chicago office as director in its U.S. Media Practice. Holt, who covered the Iraq War in 2003 as a… Continued

Logic Media Group (Nashville) re-launched its PRsource.com site earlier this month with a new set of options geared to both small and mid-sized businesses. Clients now will be able to select services tailored to their… Continued

PR budgets are still tight. The economy is still waiting to bust out. And procurement execs are gradually becoming a normal part of the agency-client relationship. But it’s OK to swim against the current, as… Continued

Edward Rady and Nicholas Colucci already have started their new gigs as CEO and president-COO, respectively, of the Publicis Healthcare Communications Group. Parent company Publicis Group S.A. made the announcement last week. Rady previously served… Continued

The new agency, called BlueCurrent Public Relations, will operate as a boutique firm specializing in marketing communications and brand-building campaigns. The Dallas-based agency, which will be helmed by Larry Meltzer and Robert Martin, formerly senior… Continued

SCG Founder Brings His PR Tools to School…It’s a constant lament among senior PR managers: how to attract and retain quality PR executives to counteract the high level of churn in the business and, perhaps… Continued