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Newsweek has launched Tip, a spin-off of the popular “The Tip Sheet” section, which started three years ago. Tip, which will be strictly personal service journalism, is planned as a one-shot deal, starting with a… Continued

Kudos to IPR Winners…The Institute for Public Relations and its Commission on Public Relations Evaluation and Measurement recently handed out their version of the “Oscars”. Listed below is a partial recap of the winners, who… Continued

One of the more nettlesome problems facing PR execs is not just finding an audience but making sure it’s the right audience for the product and/or service (or idea). However, with the holiday shopping season… Continued

CAMPAIGN TYPE: Media Relations TIMEFRAME: July 2003 – March 2004 BUDGET: $100,000 Juniper Networks makes high-end networking equipment for telecom carriers, and competes head-on with Cisco, but it’s not competition in the traditional sense. In… Continued

Reputation Management Have solid sales or a soaring stock price? It doesn’t much matter if your stakeholders have a lousy perception of your company. The latest piece of evidence comes in the form of the… Continued

Before it was eclipsed late last week by the “basketbrawl” between the Indiana Pacers and the Detroit Pistons (and several of their fans) the steamy “Monday Night Football” episode had started to take on a… Continued

PUBLIC RELATIONS GOT THE LION’S SHARE ofmarketing spending this year among small businesses, says GartnerG2, a unit of Gartner Inc. The reason? Small business marketers are seeking unique ways to promote their brands and cut… Continued

One of the PR industry’s most chronic problems is the old bait and switch. To wit, PR agency heads meet the potential client and, after a successful dog-and-pony show, get the business. But when it… Continued

By Richard Fouts All communications professionals have been tapping technology for years, especially the Web and e-mail, to reduce costs, expand reach and give customers more personal experiences. But how can PR pros take advantage… Continued

Encouraging signs abound for technology markets – all of which play into PR services – including a four-year high for the technology-laden NASDAQ, the voter initiative in California to pump $3 billion in stem-cell research… Continued