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By Katina Arnold, Director, Affiliate and Corporate Communications/ESPN Digital, high definition, dolby sound, and plasma display are all words that describe high-definition television. Look at your Sunday newspaper’s circulars and there are so many different… Continued

CAMPAIGN TYPE: Product Launch TIMEFRAME: October 2002- March 2003 BUDGET: $50,000 As sports reporters gathered at Joe Robbie Stadium in Miami for Opening Day of Major League Baseball in 2003, they noticed more buzz than… Continued

In these days of celebrity-soaked PR efforts, communication pros are turning more and more to Satellite Media Tours (SMTs) and Video News Releases (VNRs) to help get their clients’ messages out. According to Joann Butler,… Continued

Who says quality is hard to quantify? As Director of PR/Marketing at the Diabetes Research Institute Foundation, Lori Weintraub puts together a smoking annual report, and the proof is plain to see. In one instance… Continued

By Ken Koopman and Craig Ostbo, Principals, Koopman Ostbo Inc., Portland, Ore. One thing we’ve learned about helping match corporations with nonprofits is that prospective partners are highly sensitive to lending their name, image and… Continued

When Citizens Bank of Pennsylvania opened up for business in Philadelphia in 2001, the company took the City of Brotherly Love to heart. And then some. From the get-go, the bank established partnerships with more… Continued

Is “PR TV” next? Last week marked the debut of “Stars of PR (with Cindy R)” on internet radio station VoiceAmerica (http://www.voiceamerica.com). The ‘Cindy R’ referred to in the program is Cindy Rakowitz, a 25-year… Continued

Leaders of the (CEO) Pack…It’s a list worth noting for PR execs who have access to the inner sanctum. Or better yet, PR managers striving for a permanent “seat at the table.” The list of… Continued

Secrecy seldom pays off as a communication strategy and never has that been more evident than in the recent cases of insurance giant Marsh & McLennan Cos. and pharmaceutical company Merck. When a company or… Continued

Is “trust” starting to eclipse “transparency” as the mantra for corporate America? The importance of corporate “transparency” has been knocked around in the business press for the last several years but the scandals just keep… Continued