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PR salary guru Dennis Spring traces it to the third U.S. presidential debate last October in Tempe, Ariz. But never mind the candidates (and all of their non-verbal communications). “It literally started the day after… Continued

I just read an article in Technology Today titled, “Tech Start-Up 2.0,” that claims “this generation of start-ups is more organized and aggressive than ever.” If high tech is coming back, then opportunities for PR… Continued

Jerry Seinfeld’s fictional folks may have retired to “Del Boca Vista,” a not-so-subtle substitute for Boca Raton, Delray Beach or any of the other South Florida spots that cater to the senior crowd. But according… Continued

In 2003, a Kaiser survey found more than half (59%) of 16-year-olds nationwide recognized the “Fight For Your Rights: Protect Yourself” campaign, and many said they had acted on what they heard. MTV research showed… Continued

CLIENT: Kaiser Family Foundation PR: MTV Public Relations BUDGET: N/A TIMEFRAME: 1997-today “If I had a rash downstairs, I think I’d know,” says one dreadlocked, camouflage-clad youth directly to camera. “Most STDs (sexually transmitted diseases)… Continued

A new report says Section404 of Sarbanes-Oxley is having devastating implications for small- and medium-sized companies, whacking them where they live. “Sarbanes-Oxley Section 404: The ‘Section’ of Unintended Consequences and Its Impact on Small Business,”… Continued

There’s a scene in the 1957 film classic “Sweet Smell of Success” in which press agent Sidney Falco (Tony Curtis) grabs the telephone from his secretary and tries to explain to his nightclub-owner client why… Continued

A recent Quick Poll by the Dallas/IABC chapter paints a dicey picture of PR executives’ relationship with integrity. The poll queried business communicators in 14 IABC chapters throughout the Southwest. Roy Miller, VP of PR… Continued

By Peter Debreceny, vice president, Allstate Insurance Co. Every year, there are certain rituals that herald the coming of spring. The swallows return to San Juan Capistrano. Pitchers and catchers arrive early for the start… Continued

Human rights. Community affairs. Diversity communications. These are just a few of the many categories included in the PR News 2004 Corporate Social Responsibility (CSR) Awards. Look for profiles of all the winners in PR… Continued