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A recent Quick Poll by the Dallas/IABC chapter paints a dicey picture of PR executives’ relationship with integrity. The poll queried business communicators in 14 IABC chapters throughout the Southwest. Roy Miller, VP of PR… Continued

By Peter Debreceny, vice president, Allstate Insurance Co. Every year, there are certain rituals that herald the coming of spring. The swallows return to San Juan Capistrano. Pitchers and catchers arrive early for the start… Continued

Human rights. Community affairs. Diversity communications. These are just a few of the many categories included in the PR News 2004 Corporate Social Responsibility (CSR) Awards. Look for profiles of all the winners in PR… Continued

By Shel Horowitz An increasing part of the debate about CSR focuses on moral imperatives–and those certainly are important. But self-interest is equally important: CSR raises profits. Here’s how: People want to do business with… Continued

Last Sunday night (Feb.27), as Hollywood’s A-List gathered for its annual display of self-congratulation (aka the Academy Awards), across the country in Boca Raton, Fla., prizes of an entirely different sort were being handed out.… Continued

While they fell off the national radar in the late 1990s and during the early part of the new millennium, rising healthcare costs once again are front-page news. Aside from putting a constant strain on… Continued

In the Feb. 23 edition of “PR Notebook,” we incorrectly identified the global headquarters of Weber Shandwick. The agency is based in New York City, not Dallas.

That the National Investor Relations Institute (NIRI) has named Heather Sieber (ex-Freddie Mac) as its first-ever in-house PR executive. The move is yet another indication of the increasing emphasis NIRI is placing on the PR… Continued

PR salary guru Dennis Spring traces it to the third U.S. presidential debate last October in Tempe, Ariz. But never mind the candidates (and all of their non-verbal communications). “It literally started the day after… Continued

I just read an article in Technology Today titled, “Tech Start-Up 2.0,” that claims “this generation of start-ups is more organized and aggressive than ever.” If high tech is coming back, then opportunities for PR… Continued