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Last Sunday night (Feb.27), as Hollywood’s A-List gathered for its annual display of self-congratulation (aka the Academy Awards), across the country in Boca Raton, Fla., prizes of an entirely different sort were being handed out.… Continued

While they fell off the national radar in the late 1990s and during the early part of the new millennium, rising healthcare costs once again are front-page news. Aside from putting a constant strain on… Continued

In the Feb. 23 edition of “PR Notebook,” we incorrectly identified the global headquarters of Weber Shandwick. The agency is based in New York City, not Dallas.

That the National Investor Relations Institute (NIRI) has named Heather Sieber (ex-Freddie Mac) as its first-ever in-house PR executive. The move is yet another indication of the increasing emphasis NIRI is placing on the PR… Continued

PR salary guru Dennis Spring traces it to the third U.S. presidential debate last October in Tempe, Ariz. But never mind the candidates (and all of their non-verbal communications). “It literally started the day after… Continued

I just read an article in Technology Today titled, “Tech Start-Up 2.0,” that claims “this generation of start-ups is more organized and aggressive than ever.” If high tech is coming back, then opportunities for PR… Continued

Jerry Seinfeld’s fictional folks may have retired to “Del Boca Vista,” a not-so-subtle substitute for Boca Raton, Delray Beach or any of the other South Florida spots that cater to the senior crowd. But according… Continued

In 2003, a Kaiser survey found more than half (59%) of 16-year-olds nationwide recognized the “Fight For Your Rights: Protect Yourself” campaign, and many said they had acted on what they heard. MTV research showed… Continued

CLIENT: Kaiser Family Foundation PR: MTV Public Relations BUDGET: N/A TIMEFRAME: 1997-today “If I had a rash downstairs, I think I’d know,” says one dreadlocked, camouflage-clad youth directly to camera. “Most STDs (sexually transmitted diseases)… Continued

A new report says Section404 of Sarbanes-Oxley is having devastating implications for small- and medium-sized companies, whacking them where they live. “Sarbanes-Oxley Section 404: The ‘Section’ of Unintended Consequences and Its Impact on Small Business,”… Continued