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Correction

February 2nd, 2005 by

In the Feb. 23 edition of “PR Notebook,” we incorrectly identified the global headquarters of Weber Shandwick. The agency is based in New York City, not Dallas.

Did you know???

February 2nd, 2005 by

That the National Investor Relations Institute (NIRI) has named Heather Sieber (ex-Freddie Mac) as its first-ever in-house PR executive. The move is yet another indication of the increasing emphasis NIRI is placing on the PR… Continued

PR Movers

January 26th, 2005 by

Connors Communications – Kevin Ota (ex-Blanc & Otus Public Relations) joins the firm as vp/media practice, and Michael Levin (ex-Scala Multimedia Software) comes aboard as vp/interactive for the New York City-based PR and marketing firm… Continued

Media Metrics

January 26th, 2005 by

No matter where they watch (broadcast or cable) or what (regular season games or the anti-climactic Pro Bowl following the Super Bowl), beer drinkers love their football. Major League Baseball and the National Basketball Association… Continued

UPS’ ‘War-Room’ Strategy Wins The Re-Branding Battle

January 26th, 2005 by

CLIENT: UPS PR AGENCY: Edelman CAMPAIGN TYPE: Global PR Campaign TIMEFRAME: March 25, 2003 – ongoing BUDGET: $1.5 million When war in Iraq broke out in March 2003, UPS was just four days away from… Continued

Anatomy Of A Mid-Sized PR Agency

January 26th, 2005 by

There’s been quite a bit of industry coverage lately heaping praise on the benefits of large, multinational networks. We read that the Fortune 500 powerhouses are increasingly consolidating their accounts with these behemoths, believing that… Continued

PR Pulse

January 26th, 2005 by

What’s hot (and cold) in information technology (IT) and business editorial for the coming year? “Edit Forum Hot Topics” is based on an analysis of the 2005 editorial calendars of more than 350 IT and… Continued

NHL Puts Its Future On Ice While MLB Bats Itself Out Of A Jam

January 26th, 2005 by

By Katie Paine The consensus among hockey pundits is that this National Hockey League season is toast, and the next season is in jeopardy, too. The pending doom of the NHL draws a stark contrast… Continued

Ketchum/DoE/Williams Scandal Sparks New PR Ethics Questions

January 26th, 2005 by

The spotlight continues to shine on the entire PR profession following revelations (first disclosed in USA Today Jan. 7) that Omnicom Group’s Ketchum public- relations firm — as part of a $1 million contract with… Continued

Make Sure Tsunami Relief Efforts Don’t Morph Into Self-Promotion

January 19th, 2005 by

Michael Kempner, president/CEO of East Rutherford, N.J.-based MWW Group, has several clients who have contributed their time, money and resources to the ongoing relief efforts in South Asia following the horrific earthquake and subsequent tsunami… Continued