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By Shel Horowitz An increasing part of the debate about CSR focuses on moral imperatives–and those certainly are important. But self-interest is equally important: CSR raises profits. Here’s how: People want to do business with… Continued

Last Sunday night (Feb.27), as Hollywood’s A-List gathered for its annual display of self-congratulation (aka the Academy Awards), across the country in Boca Raton, Fla., prizes of an entirely different sort were being handed out.… Continued

What’s hot (and cold) in information technology (IT) and business editorial for the coming year? “Edit Forum Hot Topics” is based on an analysis of the 2005 editorial calendars of more than 350 IT and… Continued

By Katie Paine The consensus among hockey pundits is that this National Hockey League season is toast, and the next season is in jeopardy, too. The pending doom of the NHL draws a stark contrast… Continued

The spotlight continues to shine on the entire PR profession following revelations (first disclosed in USA Today Jan. 7) that Omnicom Group’s Ketchum public- relations firm — as part of a $1 million contract with… Continued

Connors Communications – Kevin Ota (ex-Blanc & Otus Public Relations) joins the firm as vp/media practice, and Michael Levin (ex-Scala Multimedia Software) comes aboard as vp/interactive for the New York City-based PR and marketing firm… Continued

No matter where they watch (broadcast or cable) or what (regular season games or the anti-climactic Pro Bowl following the Super Bowl), beer drinkers love their football. Major League Baseball and the National Basketball Association… Continued

CLIENT: UPS PR AGENCY: Edelman CAMPAIGN TYPE: Global PR Campaign TIMEFRAME: March 25, 2003 – ongoing BUDGET: $1.5 million When war in Iraq broke out in March 2003, UPS was just four days away from… Continued

There’s been quite a bit of industry coverage lately heaping praise on the benefits of large, multinational networks. We read that the Fortune 500 powerhouses are increasingly consolidating their accounts with these behemoths, believing that… Continued

The Department of Education has called for an investigation into its PR contract with conservative commentator Armstrong Williams after a Senate committee asked for records of the department’s publicity deals. The move comes after it… Continued