In the Feb. 23 edition of “PR Notebook,” we incorrectly identified the global headquarters of Weber Shandwick. The agency is based in New York City, not Dallas.
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February 2nd, 2005 by PRNEWSThat the National Investor Relations Institute (NIRI) has named Heather Sieber (ex-Freddie Mac) as its first-ever in-house PR executive. The move is yet another indication of the increasing emphasis NIRI is placing on the PR… Continued
Media Metrics
January 26th, 2005 by PRNEWSNo matter where they watch (broadcast or cable) or what (regular season games or the anti-climactic Pro Bowl following the Super Bowl), beer drinkers love their football. Major League Baseball and the National Basketball Association… Continued
UPS’ ‘War-Room’ Strategy Wins The Re-Branding Battle
January 26th, 2005 by PRNEWSCLIENT: UPS PR AGENCY: Edelman CAMPAIGN TYPE: Global PR Campaign TIMEFRAME: March 25, 2003 – ongoing BUDGET: $1.5 million When war in Iraq broke out in March 2003, UPS was just four days away from… Continued
Anatomy Of A Mid-Sized PR Agency
January 26th, 2005 by PRNEWSThere’s been quite a bit of industry coverage lately heaping praise on the benefits of large, multinational networks. We read that the Fortune 500 powerhouses are increasingly consolidating their accounts with these behemoths, believing that… Continued
NHL Puts Its Future On Ice While MLB Bats Itself Out Of A Jam
January 26th, 2005 by PRNEWSBy Katie Paine The consensus among hockey pundits is that this National Hockey League season is toast, and the next season is in jeopardy, too. The pending doom of the NHL draws a stark contrast… Continued
Ketchum/DoE/Williams Scandal Sparks New PR Ethics Questions
January 26th, 2005 by PRNEWSThe spotlight continues to shine on the entire PR profession following revelations (first disclosed in USA Today Jan. 7) that Omnicom Group’s Ketchum public- relations firm — as part of a $1 million contract with… Continued
Make Sure Tsunami Relief Efforts Don’t Morph Into Self-Promotion
January 19th, 2005 by PRNEWSMichael Kempner, president/CEO of East Rutherford, N.J.-based MWW Group, has several clients who have contributed their time, money and resources to the ongoing relief efforts in South Asia following the horrific earthquake and subsequent tsunami… Continued