Subscription Content

CLIENT: Taco Bell PR AGENCY: Cohn & Wolfe CAMPAIGN TYPE: Media Relations TIMEFRAME: August-October 2003 BUDGET: $250,000 When California’s historic gubernatorial recall election was announced in August 2003, it seemed ripe for the kind of… Continued

For years, Todd Defren, principal of 18-month-old Shift Communications, had been aware of a huge discrepancy in the way sales and marketing professionals regard the importance of public relations’ ability to generate sales leads. He… Continued

With workers in countries like India and China costing a fraction of their U.S. and European counterparts, outsourcing has become the latest trend that some claim is pervasive across industries. So why not outsource PR?… Continued

The Department of Education has called for an investigation into its PR contract with conservative commentator Armstrong Williams after a Senate committee asked for records of the department’s publicity deals. The move comes after it… Continued

By Ned Barnett, Barnett Marketing Communications Because the broadcast media has to operate in the public interest –and because they’re dependent either on advertising or on public-broadcast donations–they’re vulnerable to highly visible pressure tactics undertaken… Continued

When the Los Angeles County Department of Health Services launched its “Stop the Sores” campaign in June 2002–designed to combat a surge of syphilis cases in the area–the centerpiece of the campaign was a paid… Continued

By David Zucker, partner/director of CauseWorks, Porter Novelli Some companies were criticized roundly for promoting their charitable responses to the 9/11 attacks via advertising and publicity. When it comes to a response to disasters, man-made… Continued

Michael Kempner, president/CEO of East Rutherford, N.J.-based MWW Group, has several clients who have contributed their time, money and resources to the ongoing relief efforts in South Asia following the horrific earthquake and subsequent tsunami… Continued

Figured out a way to make sure your company/brand/service comes out at (or least near) the top for online searches? If not, your new best friend should be the head of your IT department because… Continued

BLOG LOG “Bloggers have had an impact on how the media might approach a story or get interested in a subject and, in that sense, they are like sentinels. They send signals to the mainstream… Continued