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CLIENT: Pharmaceutical Research and Manufacturers of America PR AGENCY: Deveney Communications TIMEFRAME: March 2003 – April 2003 BUDGET: $71,000 With more than 1,400 potentially life-saving medications offered free or discounted by pharmaceutical companies through patient-assistance… Continued

PR execs often turn blue in the face trying to convince their marketing managers that PR contributes to the bottom line. Now they’ve got some much-needed ammo: a survey of America’s senior marketers by the… Continued

The Ketchum-Armstrong Williams-Department of Education scandal points to the woeful lack of PR for PR, a chronic problem that now threatens irreparable damage to a field that John and Jane Q. Public know little to… Continued

Is “integrated communications” the new “synergy?” Remember “synergy?” In the mid- to late-1990s it was the buzzword among media circles, a catch-all phrase that was used to describe all the wonderful melding of media products… Continued

Throughout the years, MTV Networks has been slammed in the media for pushing negative images on the nation’s youth. But if you ask Rosanna Fiske, a partner with the Miami- based PR firm Communiqué Group/Rise… Continued

Hill & Knowlton recently completed a comprehensive survey on corporate contributions made by the Fortune 500 to victims of the Indian Ocean earthquake and subsequent tsunami Dec. 26, 2004. But rather than just track financial… Continued

That Joe Epley, founder of Epley Associates, announced his retirement last week from the firm he founded in 1969. He will continue to counsel the agency’s clients. Epley President Michael Herman has been named the… Continued

While they fell off the national radar in the late 1990s and during the early part of the new millennium, rising healthcare costs once again are front-page news. Aside from putting a constant strain on… Continued

In the Feb. 23 edition of “PR Notebook,” we incorrectly identified the global headquarters of Weber Shandwick. The agency is based in New York City, not Dallas.

That the National Investor Relations Institute (NIRI) has named Heather Sieber (ex-Freddie Mac) as its first-ever in-house PR executive. The move is yet another indication of the increasing emphasis NIRI is placing on the PR… Continued