Subscription Content

Googling For Gain: Search And Recover

February 16th, 2005 by

With the word “Google” now synonymous with research — not to mention becoming a verb in business vernacular: “to google” — conventional wisdom says any given Web site has to be among the first 30… Continued

It’s Reporters’ Compulsion For Conflict, Stupid

February 16th, 2005 by

Remember one of Gov. Bill Clinton’s messages when he ran against then President George H. W. Bush? With a laser-like focus on domestic issues, the campaign coined the phrase, “It’s the economy, stupid” in order… Continued

PR Pulse

February 16th, 2005 by

In the time it takes you to read this item, our guess is that another few dozen blogs or so have hit the Web. Blogs – or online diaries – aren’t going away, and their… Continued

The Three Essential Steps To Avoid Analyst Paralysis

February 16th, 2005 by

Call it a Ouija board for PR execs who are trying to determine their futures with the all-too-crucial analyst community. William Hopkins, founder of The Knowledge Capital Group (Austin, Texas), which has trained and certified… Continued

Stock Rises In Bridging IR And PR Functions

February 16th, 2005 by

In the age of Sarbanes-Oxley and Reg FD, senior PR execs have to know how to read a balance sheet, understand profits-and-loss statements, and own a solid grasp of financial lingo — areas that, in… Continued

Stellar Lineup for Conference on Corp. Citizenship…

February 9th, 2005 by

The Center for Corporate Citizenship at Boston College has assembled a heavyweight crew of corporate CEOs to speak at its annual International Corporate Citizenship Conference April 3-5 at the Hynes Convention Center in Boston. Tom… Continued

Women On Top…

February 9th, 2005 by

Charlotte Otto, senior vp & global external relations officer for Procter & Gamble, certainly has her work cut out for her in the weeks and months ahead as she helps to communicate the benefits of… Continued

Euro RSCG Magnet Climbs The Hill…

February 9th, 2005 by

The marketing and communications giant recently launched its Government IT (information technology) practice to get a piece of the $155 billion industry. The practice, which is based in the firm’s Washington, D.C., office and headed… Continued

New Owner Already Expanding Business Ethics…

February 9th, 2005 by

The quarterly publication, known for its annual ranking of the “100 Best Corporate Citizens,” has revamped its Web site and is planning to give its print product an editorial facelift sometime this spring. The publication… Continued

Media Metrics

February 9th, 2005 by

Get out of the big city. See America. Save money. Grow your nest egg. While the high rollers may be on the right and left coasts of the country, the highest concentrations of personal savings… Continued