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With the word “Google” now synonymous with research — not to mention becoming a verb in business vernacular: “to google” — conventional wisdom says any given Web site has to be among the first 30… Continued

Remember one of Gov. Bill Clinton’s messages when he ran against then President George H. W. Bush? With a laser-like focus on domestic issues, the campaign coined the phrase, “It’s the economy, stupid” in order… Continued

In the time it takes you to read this item, our guess is that another few dozen blogs or so have hit the Web. Blogs – or online diaries – aren’t going away, and their… Continued

Call it a Ouija board for PR execs who are trying to determine their futures with the all-too-crucial analyst community. William Hopkins, founder of The Knowledge Capital Group (Austin, Texas), which has trained and certified… Continued

In the age of Sarbanes-Oxley and Reg FD, senior PR execs have to know how to read a balance sheet, understand profits-and-loss statements, and own a solid grasp of financial lingo — areas that, in… Continued

Get out of the big city. See America. Save money. Grow your nest egg. While the high rollers may be on the right and left coasts of the country, the highest concentrations of personal savings… Continued

CLIENT: Pharmaceutical Research and Manufacturers of America PR AGENCY: Deveney Communications TIMEFRAME: March 2003 – April 2003 BUDGET: $71,000 With more than 1,400 potentially life-saving medications offered free or discounted by pharmaceutical companies through patient-assistance… Continued

PR execs often turn blue in the face trying to convince their marketing managers that PR contributes to the bottom line. Now they’ve got some much-needed ammo: a survey of America’s senior marketers by the… Continued

The Ketchum-Armstrong Williams-Department of Education scandal points to the woeful lack of PR for PR, a chronic problem that now threatens irreparable damage to a field that John and Jane Q. Public know little to… Continued

Is “integrated communications” the new “synergy?” Remember “synergy?” In the mid- to late-1990s it was the buzzword among media circles, a catch-all phrase that was used to describe all the wonderful melding of media products… Continued