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TOUGH LOVE Measurement Mania “The PR industry’s current obsession with measurement is indicative of a systemic lack of creativity and innovation. Great ideas produce outstanding results — period. If they had a great idea, agencies… Continued

Need any more convincing on the importance of employee relations vis-a-vis the C-level? Failing to make herself available to the rank-and-file apparently contributed to last week’s ouster of Carly Fiorina as CEO of technology king… Continued

Consumers apparently don’t give a rat’s tail about the nasty court battle between Walt Disney Co. and one-time master of the universe Michael Ovitz. Disney shareholders are suing the company’s board and CEO Michael Eisner,… Continued

CLIENT: Holiday Inn PR AGENCY: GCI Group CATEGORY: Marketing Communications BUDGET: $1,840,000 TIMEFRAME: Labor Day Weekend 2003 We’ve all done it — “borrowed” a hotel towel and taken it home. One in five of us… Continued

With the word “Google” now synonymous with research — not to mention becoming a verb in business vernacular: “to google” — conventional wisdom says any given Web site has to be among the first 30… Continued

Hill & Knowlton recently completed a comprehensive survey on corporate contributions made by the Fortune 500 to victims of the Indian Ocean earthquake and subsequent tsunami Dec. 26, 2004. But rather than just track financial… Continued

That Joe Epley, founder of Epley Associates, announced his retirement last week from the firm he founded in 1969. He will continue to counsel the agency’s clients. Epley President Michael Herman has been named the… Continued

The Center for Corporate Citizenship at Boston College has assembled a heavyweight crew of corporate CEOs to speak at its annual International Corporate Citizenship Conference April 3-5 at the Hynes Convention Center in Boston. Tom… Continued

Charlotte Otto, senior vp & global external relations officer for Procter & Gamble, certainly has her work cut out for her in the weeks and months ahead as she helps to communicate the benefits of… Continued

The marketing and communications giant recently launched its Government IT (information technology) practice to get a piece of the $155 billion industry. The practice, which is based in the firm’s Washington, D.C., office and headed… Continued