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If you’re a slightly hyper-techno PR pro, you’ve probably immersed yourself in the worlds of blogging and RSS, or really simple syndication (see PR News Aug. 9, 2004). Perhaps you’re even getting your own news… Continued

To give corporate social responsibility (CSR) short shrift is bad for business. A study released last week by Oracle Corp. and the Economist Intelligence Unit says 85% of executives and investors rank CSR as a… Continued

Has procurement in agency-client relations peaked? Fewer than a third of corporate execs say they have negotiated a PR contract in which their company’s procurement executive played a role in the process, according to an… Continued

Remember one of Gov. Bill Clinton’s messages when he ran against then President George H. W. Bush? With a laser-like focus on domestic issues, the campaign coined the phrase, “It’s the economy, stupid” in order… Continued

In the time it takes you to read this item, our guess is that another few dozen blogs or so have hit the Web. Blogs – or online diaries – aren’t going away, and their… Continued

Call it a Ouija board for PR execs who are trying to determine their futures with the all-too-crucial analyst community. William Hopkins, founder of The Knowledge Capital Group (Austin, Texas), which has trained and certified… Continued

In the age of Sarbanes-Oxley and Reg FD, senior PR execs have to know how to read a balance sheet, understand profits-and-loss statements, and own a solid grasp of financial lingo — areas that, in… Continued

Mark Weiner, CEO of Delahaye, a division of Bacon’s Information, took us to task on our survey on integrated communications (See PR News, Feb. 9, 2005). The gist of the survey: The rhetoric about integrated… Continued

Getting a handle on PR measurement is the profession’s Sisyphean battle, like rolling the proverbial boulder up a hill. New measurement tools constantly are being introduced, but the ability to align media coverage with a… Continued

$250 million Estimated amount the Bush administration spent on contracts with major PR agencies from 2001 through 2004. $128 million Amount the Clinton administration spent on contacts with major PR agencies during the previous years.… Continued