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Two new magazine launches to consider: one focusing on generating revenue and the other on giving money back. New York City-based financial publisher The Deal is joining forces with CNET News.com (San Francisco) to produce… Continued

Targeting the sports arena? If so, the biggest bang for your buck will probably come from hitting the greens. While the fan bases for the National Basketball Association (NBA) and Major League Baseball (MLB) tend… Continued

Perhaps it’s another corporate-driven “reality” show in the making, this one featuring hard-scrabbled CEOs trying to live another day rather than the foibles of Donald Trump wannabes. “It’s just like that TV program ‘Survivor’ –… Continued

If you’re a slightly hyper-techno PR pro, you’ve probably immersed yourself in the worlds of blogging and RSS, or really simple syndication (see PR News Aug. 9, 2004). Perhaps you’re even getting your own news… Continued

To give corporate social responsibility (CSR) short shrift is bad for business. A study released last week by Oracle Corp. and the Economist Intelligence Unit says 85% of executives and investors rank CSR as a… Continued

Has procurement in agency-client relations peaked? Fewer than a third of corporate execs say they have negotiated a PR contract in which their company’s procurement executive played a role in the process, according to an… Continued

By Jerry Schwartz/president-CEO of G.S. Schwartz & Co. Technology has finally placed enough power in consumers’ hands to force PR execs and marketers to rethink their strategies and to find new creative tactics for selling… Continued

It’s the kind of online message that should make senior PR execs wince. All they need to do is substitute their own company’s product and/or service with the following Web posting that rails against how… Continued

Grey Healthcare Group – The healthcare communications network (New York) adds two senior executives to its roster: Beverly Beaudoin (ex-Lowe Bozell McAdams) has been tapped to be senior vp and general manager while Steve Corwin… Continued

The Honig Co. Inc. (Los Angeles), a PR and corporate communications firm, and MKR Group (Burbank, Ca.), which specializes in investor relations, have joined forces to offer clients integrated communication programs encompassing investor relations and… Continued