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As labor markets tigthen up, job search engines like Monster.com et al. are reaping some of the benefits. “Our business is very robust and healthy as our fourth quarter numbers indicate, both from a revenue… Continued

Like a fine wine, it’s a combination of elements that make a successful grassroots campaign. Take one ingredient away, and your fine wine turns into cheap grape juice. In online grassroots campaigns, the wining combination… Continued

By Jerry Schwartz/president-CEO of G.S. Schwartz & Co. Technology has finally placed enough power in consumers’ hands to force PR execs and marketers to rethink their strategies and to find new creative tactics for selling… Continued

It’s the kind of online message that should make senior PR execs wince. All they need to do is substitute their own company’s product and/or service with the following Web posting that rails against how… Continued

Grey Healthcare Group – The healthcare communications network (New York) adds two senior executives to its roster: Beverly Beaudoin (ex-Lowe Bozell McAdams) has been tapped to be senior vp and general manager while Steve Corwin… Continued

The Honig Co. Inc. (Los Angeles), a PR and corporate communications firm, and MKR Group (Burbank, Ca.), which specializes in investor relations, have joined forces to offer clients integrated communication programs encompassing investor relations and… Continued

Re: “The Cobbler’s Children Have No Shoes And PR Has No PR” (And Another Thing… Feb. 9): I’m glad to see PR News isn’t afraid to throw a few tough punches, and I couldn’t agree… Continued

If you want to reach younger singles en masse, hit the major markets a la Chicago, L.A. and New York. But if you want to target “singles,” so to speak, who now have more free… Continued

CLIENT: Miller Brewing Company PR AGENCY: Flowers Communications Group CATEGORY: Event Marketing BUDGET: $400,000 TIMEFRAME: September 2003 In the urban African-American community, there is a significant degree of entrepreneurship among young professionals aged 21-30 –… Continued

Perhaps it’s another corporate-driven “reality” show in the making, this one featuring hard-scrabbled CEOs trying to live another day rather than the foibles of Donald Trump wannabes. “It’s just like that TV program ‘Survivor’ –… Continued