Subscription Content

As labor markets tigthen up, job search engines like Monster.com et al. are reaping some of the benefits. “Our business is very robust and healthy as our fourth quarter numbers indicate, both from a revenue… Continued

Like a fine wine, it’s a combination of elements that make a successful grassroots campaign. Take one ingredient away, and your fine wine turns into cheap grape juice. In online grassroots campaigns, the wining combination… Continued

Video didn’t kill the radio star nor have DVDs, cellphones, MP3 players, TiVo or – we bet – whatever is the next technology product to whet consumer appetites. “Radio Today,” a recent report from Arbitron… Continued

While a majority of agency executives are spared from dealing with (corporate) procurement departments during the negotiating process, those who do are frustrated by having to answer to executives they say haven’t a clue about… Continued

Ask a CEO if the executive team communicates its goals, plans and expectations to staff, and you’ll hear a resounding “yes.” Ask rank-and-file employees the same question, and you’ll frequently get a different answer (and… Continued

After Carly Fiorina was sacked last month as CEO of Hewlett-Packard Co., a slew of stories (in print and online) said Fiorina constantly made the rounds with H-P customers and other external audiences. Yet closer… Continued

The article “CSR: Doing Well by Doing Good…For The Right Reasons” (March 2) incorrectly stated the number of books Verizon has donated to libraries and others as part of its “Verizon Reads” campaign; it is… Continued

The ripples from the Ketchum scandal continue to unfold, what with the full contours of the story still unknown. Nevertheless, the PR fiasco remains Topic A throughout the profession. PR News Editor Matthew Schwartz will… Continued

Dueling press releases last week from Cablevision Systems chairman Chuck Dolan and his son, Jimmy, the cable company’s CEO, certainly didn’t help the company’s already- battered reputation. According to the March 2 edition of PR… Continued

As goes Wal-Mart, so goes the rest of corporate America, so it may be a model for those companies grappling with how to improve media relations. Here’s the latest: an invitation from Wal-Mart to national… Continued