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COMPANY: Rodale Sports Group AGENCY: Alissa Neil PR TIMELINE: Spring 2005 Ah, the great outdoors. Rock climbing. Hiking. Backcountry cooking. All in the middle of…Manhattan? In a stunt that helped garner major media play, Backpacker… Continued

If you put a journalist, a PR manager and a tax collector together, and judge them based on reputation, who would come out the winner? Sadly, the tax collector might have the edge, based on… Continued

By Richard Laermer My Dad once told me everyone thinks they’re right. And he’s right. That’s why everyone can’t be used as a PR spokesman. If the “wrong” type of person is speaking or one… Continued

Brand-builders beware. A consumer poll released last week shows a brand’s country of origin affects how they are perceived overseas, so it’s increasingly important for U.S. brands to look and act more “local” to avoid… Continued

For senior PR execs, reports of the death of print media have turned out to be, with apologies to Mark Twain, greatly exaggerated. Despite the rapid growth of online communications in the last few years,… Continued

Thomas W. Hoog, chairman of Hill & Knowlton USA and a member of the PR giant’s Worldwide Executive Committee, is driving his car outside of Denver, talking about the state of the public-relations profession. “We… Continued

So much for team spirit. In yet another indication of severe gaps in employee communications, a report released last week by the International Association of Business Communicators (IABC) Research Foundation (San Francisco) found that only… Continued

The media lords may be thinking that bigger is not necessarily better (for the bottom line), what with Viacom’s decision to, beginning in 2006, split into two separate divisions – one dealing with broadcast television… Continued

It should be a tremendous assist for companies/organizations that want to help those affected by Hurricane Katrina: a new task force, created by cause-branding specialist Cone LLC, to provide strategic counsel and recommendations to clients… Continued

Before the TV networks started to launch new programs throughout a given year, September was the traditional time period for premieres because that’s when (No. 1 TV advertiser) Detroit rolled out many of its new… Continued