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So much for team spirit. In yet another indication of severe gaps in employee communications, a report released last week by the International Association of Business Communicators (IABC) Research Foundation (San Francisco) found that only… Continued

The media lords may be thinking that bigger is not necessarily better (for the bottom line), what with Viacom’s decision to, beginning in 2006, split into two separate divisions – one dealing with broadcast television… Continued

It should be a tremendous assist for companies/organizations that want to help those affected by Hurricane Katrina: a new task force, created by cause-branding specialist Cone LLC, to provide strategic counsel and recommendations to clients… Continued

Before the TV networks started to launch new programs throughout a given year, September was the traditional time period for premieres because that’s when (No. 1 TV advertiser) Detroit rolled out many of its new… Continued

Recycling. If it was exciting in years past, it certainly isn’t now. Green news is mostly old news, but that didn’t stop the State of California from giving it one more go. Surprise: It worked.… Continued

The melting-pot theory behind American culture does not translate into the PR profession’s vernacular, but it’s time to acknowledge the country’s changing complexion. According to the cover story in DiversityInc’s September issue, “Generation N: The… Continued

Since the 1980s, even as hairspray canisters released toxic chlorofluorocarbons into the atmosphere and the Exxon Valdez oil spill tainted the Gulf of Alaska, environmental concerns were better left to tree huggers and hippies, save… Continued

Here at PR News, our mantra is, ‘Lessons Learned.’ Whatever the storyline – the Sisyphean battle for measurement, a brand revival or a new effort to boost online communications – we try hard to put… Continued

Is the IR/PR convergence being bandied among corporate bosses a bunch of baloney? Although a growing number of managers say it’s important to merge the two functions – mainly due to increased government regulation for… Continued

We’ve previously questioned the wisdom of having a multitude of PR-related business awards handed out like so many hotcakes (see PR News, July 27). Now, for a bit of substantiation, comes a new “Quick Poll”… Continued