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Recycling. If it was exciting in years past, it certainly isn’t now. Green news is mostly old news, but that didn’t stop the State of California from giving it one more go. Surprise: It worked.… Continued

The melting-pot theory behind American culture does not translate into the PR profession’s vernacular, but it’s time to acknowledge the country’s changing complexion. According to the cover story in DiversityInc’s September issue, “Generation N: The… Continued

At the end of a recent major daylong conference for a large group of defense-industry crisis-communications managers, a very excited observer who was in charge of “first operational response” within his corporation came up to… Continued

The terms “mind share” and “competitive analysis” have, in the last decade, seeped into the business vernacular, shorthand expressions for top managers to indicate to the rank- and-file how crucial it is for companies to… Continued

Will corporate America learn any lessons from the devastation left in Hurricane Katrina’s wake? A report from AT&T and the International Association of Emergency Managers suggests not. “Disaster Planning in the Private Sector: A Look… Continued

For Allen Weiner, when it comes to worthwhile communications with the PR community, analyst newsletters just don’t do the trick. “I’m into speed and accurate information with good contacts and follow-up that’s sent to me… Continued

By Jim McGovern Getting company news in front of your target audiences used to be a mystery to many PR exec, but the advent of the Internet helped change all that. The Internet, as a… Continued

The Hispanic Public Relations Association (HPRA), which represents more than 150 Hispanic communications professionals nationwide, now is accepting submissions from people who would like to sit on an ad hoc committee being created to expand… Continued

COMPANY: Aetrex Worldwide TIMEFRAME: May 2005 – ongoing Since 1946, Aetrex Worldwide of Teaneck, N.J., has been a market leader in pedorthics, defined as “the design, manufacture, modification and fit of shoes and foot orthoses… Continued

Since the 1980s, even as hairspray canisters released toxic chlorofluorocarbons into the atmosphere and the Exxon Valdez oil spill tainted the Gulf of Alaska, environmental concerns were better left to tree huggers and hippies, save… Continued