At the end of a recent major daylong conference for a large group of defense-industry crisis-communications managers, a very excited observer who was in charge of “first operational response” within his corporation came up to… Continued
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‘Share of Discussion’ Techniques Fill Vacuum In PR Measurement Efforts
September 21st, 2005 by PRNEWSThe terms “mind share” and “competitive analysis” have, in the last decade, seeped into the business vernacular, shorthand expressions for top managers to indicate to the rank- and-file how crucial it is for companies to… Continued
Newsletters Struggle To Gain Analyst Mind Share
September 21st, 2005 by PRNEWSFor Allen Weiner, when it comes to worthwhile communications with the PR community, analyst newsletters just don’t do the trick. “I’m into speed and accurate information with good contacts and follow-up that’s sent to me… Continued
(Employee) Communication Breakdown…
September 21st, 2005 by PRNEWSSo much for team spirit. In yet another indication of severe gaps in employee communications, a report released last week by the International Association of Business Communicators (IABC) Research Foundation (San Francisco) found that only… Continued
New Time Warner Clique Online…
September 21st, 2005 by PRNEWSThe media lords may be thinking that bigger is not necessarily better (for the bottom line), what with Viacom’s decision to, beginning in 2006, split into two separate divisions – one dealing with broadcast television… Continued
Don’t get tripped up by the (news) wires
September 14th, 2005 by PRNEWSBy Jim McGovern Getting company news in front of your target audiences used to be a mystery to many PR exec, but the advent of the Internet helped change all that. The Internet, as a… Continued
Hispanic PR Group Reaches Out
September 14th, 2005 by PRNEWSThe Hispanic Public Relations Association (HPRA), which represents more than 150 Hispanic communications professionals nationwide, now is accepting submissions from people who would like to sit on an ad hoc committee being created to expand… Continued
Face Value: Sports Celeb Helps Company Put Best Foot Forward
September 14th, 2005 by PRNEWSCOMPANY: Aetrex Worldwide TIMEFRAME: May 2005 – ongoing Since 1946, Aetrex Worldwide of Teaneck, N.J., has been a market leader in pedorthics, defined as “the design, manufacture, modification and fit of shoes and foot orthoses… Continued
Environmental Sustainability PR’S Green Thumb
September 14th, 2005 by PRNEWSSince the 1980s, even as hairspray canisters released toxic chlorofluorocarbons into the atmosphere and the Exxon Valdez oil spill tainted the Gulf of Alaska, environmental concerns were better left to tree huggers and hippies, save… Continued