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Here at PR News, our mantra is, ‘Lessons Learned.’ Whatever the storyline – the Sisyphean battle for measurement, a brand revival or a new effort to boost online communications – we try hard to put… Continued

Is the IR/PR convergence being bandied among corporate bosses a bunch of baloney? Although a growing number of managers say it’s important to merge the two functions – mainly due to increased government regulation for… Continued

We’ve previously questioned the wisdom of having a multitude of PR-related business awards handed out like so many hotcakes (see PR News, July 27). Now, for a bit of substantiation, comes a new “Quick Poll”… Continued

There’s an anonymous bit of wisdom that says raising children is like being pecked to death by ducks. The same holds true for corporate PR in the shadow of a massive lawsuit or the whiff… Continued

In ‘PR Execs Go Back To School To Master Business Acumen’ (Aug. 24), the reference to “net percent value,” attributed to Anthony D’Angelo from Carrier, was incorrect. It should have read “net present value.” We… Continued

By Jerry Doyle “Principled negotiating” is the best approach between the client and its PR agency. After all, it’s not about having one side win; it’s about the relationship. It’s about learning from history while… Continued

As summer fades, so, too, will many of those promises to hit the health club to get in better shape…that is, until New Year’s resolutions start to creep up on us a few months from… Continued

It’s a question few PR professionals can avoid. Identity often begins with a moniker, perpetuating senior PR managers’ struggle to make it catchy, distinct and accurately descriptive of what it represents. For ChiroPractice Marketing Solutions… Continued

CLIENT: ChiroPractice Marketing Solutions PR AGENCY: Chet Holmes Int’l TIMEFRAME: Nov. 2004 – ongoing It’s a bonus for kids going back to school. Students in many markets are receiving free backpack-fitting evaluations from chiropractors this… Continued

Does this sound familiar? You go online to search for a simple piece of information on a company’s Web site — a telephone number for a particular department, say, media relations, or a street address… Continued