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Since the 1980s, even as hairspray canisters released toxic chlorofluorocarbons into the atmosphere and the Exxon Valdez oil spill tainted the Gulf of Alaska, environmental concerns were better left to tree huggers and hippies, save… Continued

Here at PR News, our mantra is, ‘Lessons Learned.’ Whatever the storyline – the Sisyphean battle for measurement, a brand revival or a new effort to boost online communications – we try hard to put… Continued

Is the IR/PR convergence being bandied among corporate bosses a bunch of baloney? Although a growing number of managers say it’s important to merge the two functions – mainly due to increased government regulation for… Continued

We’ve previously questioned the wisdom of having a multitude of PR-related business awards handed out like so many hotcakes (see PR News, July 27). Now, for a bit of substantiation, comes a new “Quick Poll”… Continued

David Rickey, VP of public relations at insurance and financial services firm Alfa Corp. (Montgomery, Ala.), usually distributes at least one video news release (VNR) a month on agricultural issues, making sure to include a… Continued

By Michael Herman/Epley Associates All too often, the hiring process ends up being one of either desperation or convenience. We’re either faced with an immediate need that demands quick turnaround or we’re faced with a… Continued

For senior PR pros grappling with how to attract (and retain) new talent, the local pharmacy is an unlikely spot for recruiting. Don’t laugh. The next time you get a prescription filled, you might want… Continued

In ‘PR Execs Go Back To School To Master Business Acumen’ (Aug. 24), the reference to “net percent value,” attributed to Anthony D’Angelo from Carrier, was incorrect. It should have read “net present value.” We… Continued

By Jerry Doyle “Principled negotiating” is the best approach between the client and its PR agency. After all, it’s not about having one side win; it’s about the relationship. It’s about learning from history while… Continued

As summer fades, so, too, will many of those promises to hit the health club to get in better shape…that is, until New Year’s resolutions start to creep up on us a few months from… Continued