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AGENCY: Weber Merritt Strategies CLIENT: Southern Women’s Center for Leadership Development TIMEFRAME: Dec. 3, 2005-early 2007 A prejudiced government made it necessary. A determined community made it possible. Rosa Parks made it famous. Now, 50… Continued

If measurement is PR’s Holy Grail and if the Internet is the cup from which practically everyone drinks, then it’s only befitting that the two go hand-in-hand to produce some tangible results for the profession.… Continued

By Richard Levick No disaster ever politicized faster. Contrast Hurricane Katrina to Hurricane Andrew that hit Florida in 1992, after which the Federal Emergency Management Agency’s (FEMA’s) culpability also was scrutinized. However, the attacks on… Continued

As authorities begin to assess the damage of Hurricane Rita (which interrupted the recovery from Hurricane Katrina), a new poll shows that Americans have more trust in private- sector companies than they do in the… Continued

In 1997, DaimlerChrysler was slapped with a $262.5 million verdict in a case involving the death of six-year-old Sergio Jimenez. Jimenez, riding in a Dodge minivan manufactured by Chrysler, was unbelted when his mother ran… Continued

Good PR work does not come cheaply. A typical mid-sized company might spend between $20,000 and $30,000 a month for agency work, according to Bridgeman Communications (Boston), while in-house PR can run even higher, once… Continued

In last week’s issue of PR News (Sept. 28), the headline for the “Reputation Management” study on p. 1 should have read: “Across The Great Divide: Major Schism On The Best Way To Measure Reputation.”… Continued

For the last several years, it’s been the clarion call among some of the PR profession’s most seasoned executives, including Tom Hoog, chairman of Hill & Knowlton USA: Corporate America needs to embrace the idea… Continued

By Angela Jeffrey My last PR News Tip Sheet (May 25) shared some simple proof-of-performance metrics to make the reporting of your own media coverage results at least somewhat meaningful. However, as I then pointed… Continued

Day in and day out, we read about how mainstream media (“MSM,” according to the digirati) is under constant threat from cellphones, the Web, the blogosphere and podcasts as well as from other nascent technologies… Continued