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(Exclusive to PR News from the Institute for Public Relations) How To Measure Strategic Relationships What gets measured gets managed, says an axiom to which many CEOs subscribe. As important as media measurement may be,… Continued

Martha Stewart’s PR nightmare may be over, but the jury still is out on whether the domestic doyenne will be fully rehabilitated in the eyes of the world. Ratings for the Sept. 20 premiere of… Continued

AGENCY: Weber Merritt Strategies CLIENT: Southern Women’s Center for Leadership Development TIMEFRAME: Dec. 3, 2005-early 2007 A prejudiced government made it necessary. A determined community made it possible. Rosa Parks made it famous. Now, 50… Continued

If measurement is PR’s Holy Grail and if the Internet is the cup from which practically everyone drinks, then it’s only befitting that the two go hand-in-hand to produce some tangible results for the profession.… Continued

By Richard Levick No disaster ever politicized faster. Contrast Hurricane Katrina to Hurricane Andrew that hit Florida in 1992, after which the Federal Emergency Management Agency’s (FEMA’s) culpability also was scrutinized. However, the attacks on… Continued

As authorities begin to assess the damage of Hurricane Rita (which interrupted the recovery from Hurricane Katrina), a new poll shows that Americans have more trust in private- sector companies than they do in the… Continued

In 1997, DaimlerChrysler was slapped with a $262.5 million verdict in a case involving the death of six-year-old Sergio Jimenez. Jimenez, riding in a Dodge minivan manufactured by Chrysler, was unbelted when his mother ran… Continued

Good PR work does not come cheaply. A typical mid-sized company might spend between $20,000 and $30,000 a month for agency work, according to Bridgeman Communications (Boston), while in-house PR can run even higher, once… Continued

By Richard Laermer My Dad once told me everyone thinks they’re right. And he’s right. That’s why everyone can’t be used as a PR spokesman. If the “wrong” type of person is speaking or one… Continued

Brand-builders beware. A consumer poll released last week shows a brand’s country of origin affects how they are perceived overseas, so it’s increasingly important for U.S. brands to look and act more “local” to avoid… Continued