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QUESTION: I am afraid of getting avian flu from the chicken salad sandwich I brought for lunch. Am I being silly? ANSWER: Yes, you are silly…but you are not alone. The Center for Consumer Freedom… Continued

(The PR Sherpa, the wise man of the mar-com mountain, has returned to lead you up the rocky ridges of the profession to reach new heights of communications efficiency. This week, the PR Sherpa considers… Continued

The “blogosphere” – the world of online diarists or web-log writers – is the newest tool for relationship-building and establishing mindshare, as well as for market research and competitive intelligence. Businesses and agencies alike can… Continued

The Global Reporting Initiative (GRI) was established in 1997 with a mission to elevate sustainability reporting to an equivalency of financial reporting. GRI sustainability guidelines are the only set of reporting guidelines in the world… Continued

Procter & Gamble has created more than 300 branded products, ranging from A Touch of the Sun to Zooth. The latest P&G creation is strictly for internal use only: PREvaluate, an ROI measuring tool that… Continued

In the first part of this series that ran on Oct. 26, PR News defined what differentiated CSR reporting from traditional PR. In this second part of our special on CSR reports, Susan Nickbarg, Principal… Continued

Just over two years ago, New York Times Letters Editor Thomas Feyer addressed his anxious audience of potential letter-writers with these words of encouragement: “We welcome letters from all quarters, but especially from ordinary readers… Continued

Neal Cohen, winner of PR News’ Public Affairs Executive of the Year Award, may be among the cream of the crop in the PR field, but he draws his inspiration from a seemingly unrelated professional:… Continued

(This week, PR News editors Phil Hall and Courtney M. Barnes mix considerations of branding and damage control with the antics of a certain couch-jumping movie star.) PHIL: Did you see that news item last… Continued

In this installment, we look at how America’s 100 largest companies performed over the past 15 months on what PR News readers do best: branding and communications. It should come as no surprise that two… Continued