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Sports and public relations are in Mike Soltys’ blood. His father did PR for the University of Connecticut’s athletic department, but Soltys’ career at ESPN was really just a backup when Profession Number One fell… Continued

To answer the question of whether or not corporate social responsibility (CSR) does impact a firm’s evaluation, panel experts at last week’s “Business for Social Responsibility” conference representing viewpoints from the London Stock Exchange; Goldman… Continued

It is said that beauty rests in the eye of the beholder, but for companies, beauty is found in the minds of stakeholders in the form of reputation. Reputation encompasses many factors, each in its… Continued

COMPANY: Hospice of Northwest Ohio AGENCY: R/P Marketing Public Relations TIMEFRAME: 2001 – ongoing What’s the toughest thing you ever tried to pitch? Here’s a tough one: Dying. For the past several years, Hospice of… Continued

The past year has been marked less by calendar events and more by catastrophic natural disasters: the tsunami; Hurricanes Katrina, Rita and Wilma; and the earthquake in Pakistan. Beyond testing the strength of human character,… Continued

By Ann Barlow and Ted Birkhahn Is it just us or has the world gone crazy? Almost every day, we are inundated with another article or self-proclaimed pundit claiming that traditional marketing is dead and… Continued

In a publicity juggernaut of heroic proportions, a grassroots campaign is doing what for many low-budget efforts would be PR suicide: going against retail behemoth Wal-Mart with an independent documentary called “Wal-Mart: The High Cost… Continued

If only it were thus: “To simplify complications is the first essential of success” — George Earle Buckle, British journalist (1854-1935). For PR agencies printing up invoices, there is a delicate balance to be observed:… Continued

It almost goes without saying: Once-reputable and widely praised nonprofits haven’t been feeling the love from the mass media lately, due in large part to their responses to disasters like Hurricanes Katrina and Rita. If… Continued

PR News and CommCore Consulting have unveiled the finalists in the first annual Spokesperson of the Year Awards, saluting the “masters of messaging” at corporations and nonprofits nationwide. Categories include top spokespeople at nonprofits, for-profits,… Continued