(This week, PR News editors Phil Hall and Courtney Barnes consider the perils of poor HR practices when it comes to communications.) PHIL: I once worked at a PR agency where the receptionist claimed she… Continued
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Strong Corporate Culture Has Medicinal Effects
January 30th, 2006 by PRNEWSIn an age of large-scale identity crises, a strong culture is one of the best ways for a company to stand out from the crowded corporate backdrop. In this installment of the Corporate Reputation Gauge,… Continued
Go Tell it on the Mountain: Diabetes Campaign Hits New PR Peaks
January 30th, 2006 by PRNEWSCompany: Novo Nordisk Agency: Biosector 2 In recent years, a great deal of media coverage has been generated about diabetes, which affects 20.8 million people (or 7% of the total population). Many high-profile celebrities have… Continued
PR Personality Profile
January 30th, 2006 by PRNEWSPR, Mark Cuban-Style There aren’t too many CEOs who enjoy a higher media profile than Mark Cuban. And fewer have been so successfully involved in a variety of press-generating operations. Cuban was co-founder of the… Continued
How Can Nonprofits Secure Corporate CSR Funds?
January 30th, 2006 by PRNEWSQUESTION: Last week’s PR News had plenty of information regarding how companies have incorporated the principles of Corporate Social Responsibility (CSR) into their business strategies. But what about a perspective from the other side? Specifically,… Continued
Corporate Blogs: Take a Long Look Before Making a Digital Leap
January 30th, 2006 by PRNEWSBy Ted Birkhahn Unless you’ve been living in a cave for the past year, it has been impossible to escape the onslaught of media coverage and debate over the evolving world of blogs. From the… Continued
PR Pulse: Parlez-vous search engine?
January 30th, 2006 by PRNEWSBy now, every Net surfer knows that American companies Google and Yahoo! dominate the search engine industry. But the French insist (as the French often do) that they can do the same thing better: French… Continued
How to Communicate Your Corporate Social Responsibility Commitments
January 25th, 2006 by webdesignA Nuts & Bolts Workshop presented by PR News This Virtual Seminar took place on January 25, 2006 Order the replay and materials from the event. PR Knowledge – from the convenience of your office.… Continued
Phil & Courtney Talking PR: CSR: Good Works, Good Business
January 23rd, 2006 by PRNEWS(This week, PR News editors Phil Hall and Courtney Barnes consider the ABCs of CSR.) PHIL: A lot of people view Corporate Social Responsibility (CSR) the same way they view eating vegetables. Some people grudgingly… Continued
PR Movers
January 23rd, 2006 by PRNEWSPR News announces the addition of three highly-regarded industry leaders to its Advisory Board: Chris Hammond, vice president for communications and business development at Wells Fargo; Brenda C. Siler, national director of communications and marketing… Continued