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Company: Symantec Agency: Night Agency LLC Timeframe: April to May 2006 Nobody likes to be lectured at, particularly when it comes to safe behavior online. For Symantec, the challenge in spreading a message of computer… Continued

Let’s say you are planning to hire a free-lance graphic designer to help reconfigure a key element relating to the brand identification of your business (Web site, logo, letterhead, etc.). According to Noriko Hiraga, president… Continued

The process of media training executives for upcoming interviews is par for the course among PR professionals. But what happens if it is the PR person who has the microphone shoved in front of them?… Continued

By Tamara DeModica For those of us in the PR profession who are dedicated to what we do, we know how important it is to be dedicated to servicing the client. This holds true for… Continued

When it comes to representing an issue of life and death, the ideal spokesperson would be someone who is truly indestructible. And when it comes to indestructibility, there is only one woman who is up… Continued

(The following article originally appeared in PR News Crisis and Legal PR Bulletin, an online sister publication of this newsletter. Sponsored by Levick Strategic Communications, PR News Crisis and Legal PR can be found at… Continued

(In this two-part series, PR News will consider the challenges in promoting new products and services in today’s cluttered media environment and short attention span society. In this article, a new survey of PR professionals… Continued

Nancy L. Goldfarb once considered being a social worker, but instead pursued a career in public relations. However, she believes her new job as communications director at the Center for Reproductive Rights brings her back… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins agitate for more fun at trade conferences.) AARON: Dear conference planners of the world: If you want to maximize the number of attendees of your… Continued

Most public relations professionals don’t need to be reminded about the bottom line benefits of an active and imaginative corporate social responsibility program. But increasingly, CSR is taking on a different hue of green -… Continued