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True or false: The CEO is the best PR representative for a corporation? The answer: True and False. It is true if there is a CEO who is comfortable with the media and investors and… Continued

Company: National Private Duty Association Agency: corecubed Timeframe: October 2004 to September 2005 A successful PR effort doesn’t always require scores of hits in high-visibility media. Here’s a Case Study that smacked a grand slam… Continued

PR is all about image, yes? Well, what about your image? As a PR professional, your business success hinges upon not only your communications skills and connections, but also how you present yourself. And it… Continued

Question: How do you feel about setting up press junkets, with large numbers of reporters interviewing a subject at once, versus one-on-one interviews? ANSWER: From a time viewpoint, junkets can ferry in a larger quantity… Continued

By Michael J. Smith PR for its own sake is not enough anymore. Clients want our work to lead to real, tangible business development. I’ve been in PR for 25 years and believe it is… Continued

The Food Lion supermarket chain operates 490 stores in North Carolina, and last month it showed its home state colors with a two-week promotional campaign titled “Got to be NC Products.” The endeavor provided in-store… Continued

Historically, corporate communications and corporate risk management have been spherically exclusive. But increasingly, those division lines are dissolving. PR professionals not only play a part in risk communications, but they can also have a hand… Continued

When it comes to spreading the word in a PR campaign, every PR professional knows that the messenger is just as important as the message. “You have to have the right spokesperson,” says Gene Grabowski,… Continued

There is nothing funny about prostate cancer. But for Dr. Richard N. Atkins, CEO of the National Prostate Cancer Coalition, inspiration for promoting awareness of this medical condition arose from a late-night funnyman. “Ever since… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins go postal over the USPS’ PR problems.) PHIL: If anyone needs a boost of good PR, it is the U.S. Postal Service. They keep raising… Continued