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When it comes to spreading the word in a PR campaign, every PR professional knows that the messenger is just as important as the message. “You have to have the right spokesperson,” says Gene Grabowski,… Continued

The PR Challenge: A Career in Farming When it comes to identifying sexy and exciting careers for young people, production farming is rarely high on anyone’s list. This disinterest challenges Bruce McAbee to spend a… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins carve up a pastry-inspired PR campaign.) AARON: Rear-end a Pennsylvania motorist this summer and you just might end up with shoofly pie on your bumper.… Continued

Waiting for one’s luggage at an airport baggage claim area can easily bring about a headache – particularly if there are screechy, bored kids running around. Bayer Corporation, which knows a thing or two about… Continued

True or false: The CEO is the best PR representative for a corporation? The answer: True and False. It is true if there is a CEO who is comfortable with the media and investors and… Continued

Company: National Private Duty Association Agency: corecubed Timeframe: October 2004 to September 2005 A successful PR effort doesn’t always require scores of hits in high-visibility media. Here’s a Case Study that smacked a grand slam… Continued

PR is all about image, yes? Well, what about your image? As a PR professional, your business success hinges upon not only your communications skills and connections, but also how you present yourself. And it… Continued

Question: How do you feel about setting up press junkets, with large numbers of reporters interviewing a subject at once, versus one-on-one interviews? ANSWER: From a time viewpoint, junkets can ferry in a larger quantity… Continued

There is nothing funny about prostate cancer. But for Dr. Richard N. Atkins, CEO of the National Prostate Cancer Coalition, inspiration for promoting awareness of this medical condition arose from a late-night funnyman. “Ever since… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins go postal over the USPS’ PR problems.) PHIL: If anyone needs a boost of good PR, it is the U.S. Postal Service. They keep raising… Continued