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PR Scorecard: Good PR / Bad PR: A Visit to the Supermarket

July 10th, 2006 by

Have you done your grocery shopping today? Even better: Have you stopped to consider the PR behind the supermarket industry? More than ever before, this industry needs to ratchet up its PR tactics: Rising food… Continued

Case Study: Answering the Beat of a Different Drummer

July 10th, 2006 by

Company: KMS California Agency: Warschawski Public Relations Timeframe: October 2005 to April 2006 Texas folklorist James Frank Dobie once offered this pithy observation on the lethal consequences of conformity: Conform and be dull. Earlier this… Continued

PR Spotlight: Calamity Jane Rides Again

July 10th, 2006 by

During the latter part of the 19th century, Martha Jane Canary was the most publicized woman in America. If her name is unfamiliar, you may recognize her nickname: Calamity Jane. Though just what Calamity Jane… Continued

The PR Sherpa: Corporate Giving Rises, Small Biz Address IT Woes

July 10th, 2006 by

Question: Would you happen to know the current level of corporate philanthropy? ANSWER: As luck would have it, The Foundation Center recently released the 2005 edition of its “Key Facts on Corporate Foundations.” This report… Continued

Tip Sheet: If You Love Your Computer…

July 10th, 2006 by

By Loren Lloyd Imagine doing your daily PR work without a computer. If you don’t maintain your computer correctly, you will. Basic computer maintenance is not difficult. Here are some easy tips to keep your… Continued

PR Pulse: Pat Robertson Will Pump You Up!

July 10th, 2006 by

After explaining the 9/11 attacks represented God’s anger over left-wing American political factions and defining Ariel Sharon’s crippling stroke as God’s fury against the Israeli withdrawal from Gaza, what could televangelist Pat Robertson possibly do… Continued

Measurement Mantra: Don’t Break The Five Rules of Engagement

July 10th, 2006 by

(This article was written by Ed Moed and Ted Birkhahn, who are, respectively, managing partner and managing director at the New York agency Peppercom.) We’re always hearing a great deal about change within the public… Continued

The New Products Conundrum: Part Two – Making Direct Contact

July 10th, 2006 by

(In this second half of our two-part series, we will explore how progressive PR leaders are eschewing many of the traditional PR strategies in favor of guerrilla PR, event marketing and buzz promotions in order… Continued

PR Spotlight: Fundraising Effort to Aid PR Executive Needing Double Lung Transplant

June 26th, 2006 by

Pam Miles, principal in the Arlington, VA-based Miles Communications and past president of National Capital Chapter of the Public Relations Society of America, has Cystic Fibrosis and must undergo a complete lung transplant within the… Continued

PR Scorecard: Good PR / Bad PR: Crowning Prince Charles

June 26th, 2006 by

If anyone has been in the middle of too many PR gaffes, it would have to be Prince Charles. For years, the heir to the British throne has found himself in the midst of endless… Continued