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(This week, PR News editors Phil Hall and Aaron Jenkins honor the real superheroes of the private sector: CSR-related volunteer program participants.) PHIL: The new Superman film is coming out later this month, but who… Continued

A new survey on the state of CSR in today’s PR industry has found the issue to be the communications equivalent to the proverbial half-filled glass. Those of an optimistic bent will see the situation… Continued

In the classic French movie “Hiroshima Mon Amour,” one of the characters tartly noted that if people can make films to promote soap, why can’t they make films to promote peace? Alas, there are no… Continued

Question: Should I be afraid of negative publicity being generated (either intentionally or otherwise) by corporate employees with a mania for e-mail and blogging? ANSWER: Indeed you should, and you are not alone in those… Continued

By Richard B. Barger What are the first things you look for in a job applicant’s resume? From my perspective, if I were in the hiring process I would be on the lookout for three… Continued

Aiming a PR campaign at the parents of disabled children is an extraordinary challenge, given the sensitivity of the subject. Thus, special kudos are in order to the combined efforts of MassMutual Financial Group and… Continued

Most public relations professionals don’t need to be reminded about the bottom line benefits of an active and imaginative corporate social responsibility program. But increasingly, CSR is taking on a different hue of green -… Continued

From the streets of small town America to the furthest corners of the globe, the concept of corporate social responsibility has taken root and blossomed in extraordinary ways. Indeed, the scope of CSR is matched… Continued

There comes a time in the life of a business professional where work moves to a setting where alcohol is served. For those who are new to both the business and drinking scene and for… Continued

By Mark Weiner PR professionals work diligently every day to deliver better results within the limitations of their budgets, but few seem to recognize that this is an ROI equation contributing directly to meaningful business… Continued