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Question: Should I be afraid of negative publicity being generated (either intentionally or otherwise) by corporate employees with a mania for e-mail and blogging? ANSWER: Indeed you should, and you are not alone in those… Continued

By Richard B. Barger What are the first things you look for in a job applicant’s resume? From my perspective, if I were in the hiring process I would be on the lookout for three… Continued

Aiming a PR campaign at the parents of disabled children is an extraordinary challenge, given the sensitivity of the subject. Thus, special kudos are in order to the combined efforts of MassMutual Financial Group and… Continued

Most public relations professionals don’t need to be reminded about the bottom line benefits of an active and imaginative corporate social responsibility program. But increasingly, CSR is taking on a different hue of green -… Continued

From the streets of small town America to the furthest corners of the globe, the concept of corporate social responsibility has taken root and blossomed in extraordinary ways. Indeed, the scope of CSR is matched… Continued

In the realm of investor relations, Bennett Freeman doesn’t think of himself as a money guy. “I’m more of a policy person – strategy foreign policy,” says Freeman. “I’m very much an advocate at heart.”… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins honor the real superheroes of the private sector: CSR-related volunteer program participants.) PHIL: The new Superman film is coming out later this month, but who… Continued

A new survey on the state of CSR in today’s PR industry has found the issue to be the communications equivalent to the proverbial half-filled glass. Those of an optimistic bent will see the situation… Continued

For nonprofits and government agencies, PSAs offer a win-win PR situation with free media placement and visibility in a paid media environment. And on occasion, they can literally inspire the nation. In the 1940s, the… Continued

It is one thing to promote products or services. But how about promoting ideas or opinions – particularly those relating to hot-topic issues that polarize Washington lawmakers and the general public? That’s the latest challenge… Continued