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Any PR professional involved in book publishing can confirm the challenges of getting people aware of new titles. This week, we hopscotch from Louisiana to Tanzania to Australia to judge campaigns regarding the availability of… Continued

Company: Transport for London Timeframe: July 2005 July 7, 2005, should have been a day of cheers and clanging pint glasses in London. The day before, the city learned it had edged out Paris to… Continued

In the July 17 article “Word-of-Mouth PR Redefines The Concept of Lip Service”, the president of BzzAgent was incorrectly identified: His name is Dave Balter, not Dave Bartel. Also, the article stated BzzAgent has a… Continued

Question: Do you think the CEOs of the nation’s major corporations are genuinely concerned with how the public perceives their executive compensation packages? ANSWER: This won’t win us many friends in the C-suite, but the… Continued

By Frank Ovaitt The squeaky wheel gets greased. But what if a different wheel is about to fall off the car? “How much attention does each stakeholder group deserve or require?” is a central question… Continued

Why People Dislike Drug Companies An independent survey recently conducted by G&S Research polled 376 pharmaceutical sales representatives about public perception of drug companies. The survey found 85% of the sales reps thought public opinion… Continued

During the past couple of weeks, there have been numerous reports and surveys issued by business associations warning about the increased hazard of cyber security disruption to corporate America and the average computer user. This… Continued

The PR Challenge: A Career in Farming When it comes to identifying sexy and exciting careers for young people, production farming is rarely high on anyone’s list. This disinterest challenges Bruce McAbee to spend a… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins carve up a pastry-inspired PR campaign.) AARON: Rear-end a Pennsylvania motorist this summer and you just might end up with shoofly pie on your bumper.… Continued

Waiting for one’s luggage at an airport baggage claim area can easily bring about a headache – particularly if there are screechy, bored kids running around. Bayer Corporation, which knows a thing or two about… Continued