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The issue of immigration has polarized the country, and the news coverage continues to be dominated with both left and right wing punditry and coverage of pro- and anti- immigration protests. At the center of… Continued

Going Dutch It is not unusual for a PR professional to write a book about PR. But it is unusual for a PR professional to write a book on how the Netherlands fought to preserve… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins hop all over a crisis communications story involving a man in a frog costume.) PHIL: This column involves PR, HR and crisis communications. I read… Continued

First there were online communities that enabled you to post your favorite video clips for the world to see. Then came “monetized” video sites that offered a share of revenues for those whose who were… Continued

Any PR professional involved in book publishing can confirm the challenges of getting people aware of new titles. This week, we hopscotch from Louisiana to Tanzania to Australia to judge campaigns regarding the availability of… Continued

Company: Transport for London Timeframe: July 2005 July 7, 2005, should have been a day of cheers and clanging pint glasses in London. The day before, the city learned it had edged out Paris to… Continued

In the July 17 article “Word-of-Mouth PR Redefines The Concept of Lip Service”, the president of BzzAgent was incorrectly identified: His name is Dave Balter, not Dave Bartel. Also, the article stated BzzAgent has a… Continued

The PR Challenge: A Career in Farming When it comes to identifying sexy and exciting careers for young people, production farming is rarely high on anyone’s list. This disinterest challenges Bruce McAbee to spend a… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins carve up a pastry-inspired PR campaign.) AARON: Rear-end a Pennsylvania motorist this summer and you just might end up with shoofly pie on your bumper.… Continued

Waiting for one’s luggage at an airport baggage claim area can easily bring about a headache – particularly if there are screechy, bored kids running around. Bayer Corporation, which knows a thing or two about… Continued