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Company: The Very, Very Good Earth Timeframe: January to April 2004 Few people would credit bunnies with inspirational PR decisions, but Ben Kubelsky found his most successful promotional campaigns thanks to a trio of bunnies… Continued

Some people will do anything to promote themselves in order to get a Hollywood contract. In the case of Ryan Dacko, “anything” involves running across the country from his home in Syracuse, NY, to the… Continued

By Brandi North-Williams According the most recent US Census statistics, Hispanics represent 14% of population and African Americans account for 12%, followed by foreign-born citizens (11%) and Asian Americans (4%). The growth in the Hispanic… Continued

Who Handles Angry Bloggers? Here’s a hypothetical situation: It is discovered that a malcontent blogger is talking trash about your company online. Within the corporate hierarchy, who should respond to the angry blogger? Is that… Continued

By Katie Paine On the one hand you have a world renowned French soccer star, rags to riches hero to millions around the world, winner of the most of the honors the soccer world has… Continued

What can PR professionals learn from the life experiences of Thomas R. Martin? No flippancy intended, but where can we start? As one of the most influential and successful PR practitioners of our time, Martin… Continued

First there were online communities that enabled you to post your favorite video clips for the world to see. Then came “monetized” video sites that offered a share of revenues for those whose who were… Continued

Any PR professional involved in book publishing can confirm the challenges of getting people aware of new titles. This week, we hopscotch from Louisiana to Tanzania to Australia to judge campaigns regarding the availability of… Continued

Company: Transport for London Timeframe: July 2005 July 7, 2005, should have been a day of cheers and clanging pint glasses in London. The day before, the city learned it had edged out Paris to… Continued

In the July 17 article “Word-of-Mouth PR Redefines The Concept of Lip Service”, the president of BzzAgent was incorrectly identified: His name is Dave Balter, not Dave Bartel. Also, the article stated BzzAgent has a… Continued